Snyder's-Lance in talks to sell its private-label cookies and crackers business, sources say; sale could fetch as much as US$350M and be finalized by end of 2012

Nevin Barich

Nevin Barich

Nov 15, 2012 – Bloomberg LP

NEW YORK , November 15, 2012 () – Snyder’s-Lance Inc., the maker of Cape Cod potato chips, is in talks to sell Vista, its private- label cookies and crackers business, three people with knowledge of the matter said.

The sale of the unit, which may fetch as much as $350 million, could be final by the end of the year, said the people, who asked not to be identified because the process is private. Charlotte, North Carolina-based Snyder’s has hired Bank of America Corp. to manage the sale and has attracted interest from ConAgra Foods Inc., TreeHouse Foods Inc. and Ralcorp Holdings Inc., two of the people said.

Snyder’s is selling the private-label foods business as it focuses more on building its branded snacks business, one of the people said. The company has been acquiring brand-name businesses and could use proceeds from a sale to buy additional brands or invest in its existing snack lines, this person said.

Vista has annual earnings before interest, taxes, depreciation and amortization of around $40 million, said one of these people. Snyder’s is in the second round of the sales process, this person added.

Andrea Bartman, a spokeswoman for Snyder’s, couldn’t immediately comment. Teresa Paulsen, a spokeswoman for ConAgra, declined to comment. P.I. Aquino, a spokeswoman for TreeHouse, and Matt Pudlowski, a spokesman for Ralcorp, didn’t return calls seeking comment.


Snyder’s third-quarter net income more than doubled to $17.8 million, while sales fell 3.6 percent to $406.6 million, the company said Nov. 7. Chief Executive Officer David Singer said at the time that core brands such as Snyder’s of Hanover Pretzels and Cape Cod chips drove growth and branded sales continue to be a priority this year. The company doesn’t break out private-label sales.

Last month, Snyder’s acquired Snack Factory, which makes Pretzel Crisps brand snacks, for $340 million.

For its part, Omaha, Nebraska-based ConAgra has been acquiring both branded food companies and adding to its private- label business. St. Louis-based Ralcorp and Oak Brook, Illinois- based TreeHouse are primarily private-label food producers.

Snyder’s-Lance was formed in 2010 with the merger of Snyder’s of Hanover Inc. and Lance Inc. to improve distribution of the companies’ snacks.

--Editors: Elizabeth Wollman, Kevin Orland

To contact the reporters on this story: David Welch in New York at; Jeffrey McCracken in New York at; Renee Dudley in New York at

To contact the editors responsible for this story: Jeffrey McCracken at; Robin Ajello at

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.


About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.