B&G Foods, Jarden Consumer Solutions launches Crock-Pot Seasoning Mixes

Nevin Barich

PARSIPPANY, New Jersey , April 16, 2012 (press release) – B&G Foods and Jarden Consumer Solutions (JCS) announce the introduction of Crock-Pot Seasoning Mixes. With a delicious combination of savory spices and herbs, these seasoning mixes will help consumers prepare and enjoy classic family dishes with ease. Crock-Pot Seasoning Mixes blend affordability, accessibility and convenience in one pot.

“More than two billion slow cooker meals are made annually, and consumers consistently seek new and convenient ways to nourish their families,” said David L. Wenner, President and Chief Executive Officer, B&G Foods. “This line is a unique opportunity for B&G Foods; it enables us to leverage the brand power and reputation of Crock-Pot®, the Original Slow Cooker, and provide high quality, affordable food products that answer real consumer needs.”

B&G Foods will launch the seasoning mix line with three family favorites: Hearty Beef Stew, Savory Pot Roast and BBQ Pulled Pork (http://www.crockpotseasonings.com/products.html). Each will be available in single-serving packets that season two to three pounds of meat in a Crock-Pot® slow cooker, producing meals to feed four to six people. The company plans to expand the line with additional flavors later this year.

“JCS’s strategic alliance with B&G Foods furthers our brand mission to bring consumers delicious, innovative products. With this launch, we’re offering families new ways to create flavorful home-cooked meals from a brand they trust,” said Carlos Coroalles, Vice President of Licensing, JCS.

The release of Crock-Pot Seasoning Mixes will be supported with marketing and social media programs, combined with consumer events, sampling and couponing initiatives to create awareness and drive trial.

Crock-Pot Seasoning Mixes (www.crockpotseasonings.com) will be available beginning in September 2012 at grocery stores nationwide for a suggested retail price of $1.99.

About B&G Foods

B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, shelf-stable foods across the United States, Canada and Puerto Rico. B&G Foods’ products include hot cereals, fruit spreads, canned meats and beans, spices, seasonings, marinades hot sauces, wine vinegar, maple syrup, molasses, salad dressings, Mexican-style sauces, taco shells and kits, salsas, pickles, peppers and other specialty food products. B&G Foods competes in the retail grocery, food service, specialty, private label, club and mass merchandiser channels of distribution. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Brer Rabbit, Cream of Rice, Cream of Wheat, Don Pepino, Emeril’s, Grandma’s Molasses, Joan of Arc, Las Palmas, Maple Grove Farms of Vermont, Molly McButter, Mrs. Dash, Ortega, Polaner, Red Devil, Regina, Sa-són, Sclafani, Sugar Twin, Trappey’s, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard.

About Jarden Consumer Solutions

Jarden Consumer Solutions (JCS), a subsidiary of Jarden Corporation (NYSE: JAH), is a leading consumer products company that designs, manufactures and markets, nationally and internationally, a diverse portfolio of consumer products under world-class brands such as Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, skybar™, Sunbeam® and VillaWare®. JCS is headquartered in Boca Raton, Florida, and employs more than 10,000 people in 15 countries. More information about JCS can be found on the Web at www.jardencs.com.

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