Weekly Packaging Design Wrap-Up: Cold-activated ink gives pop to cans, pop-up tray gives chocolates a lift, condoms get protection on-the-go

Kendall Sinclair

Kendall Sinclair

Mar 23, 2012 – Industry Intelligence

LOS ANGELES , March 23, 2012 (press release) – Cold-activated bubble cans make colorful alternative to glass bottles

Hiball Inc. transitioned from glass bottles to 16-oz aluminum cans for the redesign of their sparkling energy waters and organic energy drinks, citing consumer demand for a larger size with more portability. The new can from Ball Corp. features “cold activation” graphics using thermochromic ink by Chromatic Technolgies Inc. The small white bubbles on the can turn from white to blue when the internal temperature of the beverage reaches 45 degrees Fahrenheit, indicating perfect temperature for drinking and enabling the can to visually “pop” off the shelf.

The primary source of this information is Ball Corp., Broomfield, Colorado.

Lifting mechanism turns chocolate box into serving platter

The Lift-Box from Model PrimePac AG, designed for Swiss confectioner Confiserie Sprungli, was chosen as one of the confectionery finalists in the 2011 Carton Awards. The lightly embossed black box is made from Stora Enso cartonboard and features an interior golden chocolate platter. The tray is on an innovative folding mechanism that, when the exterior box is opened, is lifted up and out of the box by two satin ribbons, emulating a serving platter for the consumer.

The primary sources for this information are Pro Carton, Zurich, Switzerland, and Model Management, Weinfelden, Switzerland.

Innovative condom cylinder also offers protection on-the-go

Global Protection Corp. launched a new multipack system for its One condom lineup replacing the previously-used aluminum boxes. The clear plastic tubes are reusable and refillable and offer a new way for the company to display its artfully-wrapped condoms. The cylinders use two aluminum end caps, available in nine colors, that themselves double as reusable carrying cases. When removed, the ends snap together to form a smaller case that provides a protective, on-the-go carrying option.

The primary source of this information is Global Protection Corp., Boston, Massachusetts.

S’Monster s’more combo pack simplifies campfire cooking

Created for the 2011 Institute of Packaging Professionals 48hr repack competition, S’Monsters is a Nabisco concept designed to simplify s’more campfire cooking. The student team looked at the current packaging for the three ingredients, identifying the different sizes and bulky packaging used to hold differing amounts. The S’Monsters concept combines the three ingredients, held within separate compartments, and contains enough to make eight of the snacks. The monster-themed pack drew inspiration from campfire stories and can later be re-used as a hand puppet, accompanied by the mad lib ghost story printed on the back panel of the box.

The primary source of this information is The Dieline, Los Angeles, California.

Die-cut labels lift brand identity

Prompted to design a high-end imported Greek brand, graphic design student Mergime Raci from the IED in Barcelona, Spain, crafted Stella. The product line, consisting of olive oil, marinara sauce and honey, needed to be united under one consistent theme. Raci discarded traditional graphics and opted for die-cuts, exposing more of the high-quality jarred product and bringing the three different items together under one brand identity.

The primary source of this information is The Dieline, Los Angeles, California.

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