No. 1 thing that women say 'I want' about is ice cream, according to analysis of 27 billion online conversations over 12-month period

Nevin Barich

Nevin Barich

Mar 21, 2012 – Business Wire

MINNEAPOLIS , March 21, 2012 (press release) – What do women want? Following an analysis of 27 billion online conversations over a 12-month period, NetBase, the enterprise social intelligence platform company, found that the No. 1 thing women say “I want” about is ice cream and that the #1 buzzed about brand is the Dairy Queen® brand.

“The Dairy Queen brand captured 41 percent of the social conversation by women, more than twice as much as any of the other nine brands surfaced,” said Lisa Joy Rosner, chief marketing officer of NetBase.

To celebrate, 100 lucky Dairy Queen Facebook fans will be randomly selected to receive a $10 DQ® gift card. “We want to thank our fans who are talking about the Dairy Queen brand online – particularly women. Now we know that what women want is DQ,” said Barry Westrum, executive vice president of Marketing at American Dairy Queen Corporation (ADQ).

The DQ Facebook fan page at currently has more than 4.6 million friends. For more information about the DQ system, visit the website at or follow on Twitter at

About ADQ:

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,000 Dairy Queen® stores in the United States, Canada and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit

© 2021 Business Wire, Inc., All rights reserved.


About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.