AGI-Shorewood introduces its next-generation technology refleXions that allows highly reflective packaging design elements to be applied using user-friendly, cost-effective in-line printing application process

Lorena Madrigal

STAMFORD, Connecticut , February 21, 2012 (press release) – AGI-Shorewood, the global specialty packaging company, announced the introduction of refleXions™, its proprietary next-generation technology that gives consumer product companies unprecedented freedom to apply highly reflective packaging design elements. refleXions uses patent-pending technology in an in-line process to offer a cost effective alternative to metalized polyester, metalized transfer or hot foil stamping. Reflective design elements can now be efficiently and selectively applied in a single process. This is the first major innovation launched by the recently merged AGI-Shorewood.

"refleXions greatly expands our clients' design options by bringing together manufacturing technology and creative for branding excellence and operations efficiencies," said Duncan Watson, Vice President of Creative Services at AGI-Shorewood. According to Watson, clients who have had a sneak peak of refleXions have declared it a "game-changing" industry breakthrough.

Superior Performance on High Speed Fill Lines

refleXions utilizes a traditional in-line printing application process that is more user-friendly than costly multi-step processes, such as hot foil stamping, metalized polyester or metalized transfer materials. By eliminating these multi-step material processes, the customer benefits from a more sustainable product with better machineability results at a lower price point.

By introducing a leaner production process and doing away with the need for additional steps, refleXions both increases speed to market and reduces the cost of reflective treatments.

Greater Design Flexibility through Selective Application of Reflectivity

refleXions allows metallic details to be selectively applied to designs. This creates areas of high reflectivity (pure metallics such as silver, which can also be overprinted in selective areas with any transparent colors), as well as brighter white areas.

"For the first time, refleXions enables clients to place reflectivity only where they want it without layering over the metallic and diminishing the white, resulting in brighter white space," states Watson. "There has been a reluctance of some consumer packaged goods companies to use film products on their packaging due to costs and the limitations of high speed filling lines. refleXions gives us the ability to create fresh, dynamic designs that may not have been possible in the past."

Leading the Specialty Packaging Industry with a Commitment to Innovation

Continually evolving consumer tastes worldwide and growing markets in Asia and Latin America are driving packaging clients to seek new ways to enhance their packaging and attract customers with great shelf appeal. With an unparalleled network of design studios and manufacturing facilities across the globe, AGI-Shorewood is at the forefront of helping clients meet the needs of a vast array of markets and consumers.

"refleXions represents AGI-Shorewood's commitment to develop pioneering technology to anticipate and respond to our clients' need for cost effective, efficient production cycles with compelling design possibilities," Watson explains.

About AGI-Shorewood

AGI-Shorewood's mission is to be our customers' most valued specialty printing and packaging solutions supplier in the global markets that we serve. The company's services include tailored artwork creation, pre-press, localization services, production management, retail point of sale solutions, and integrated digital marketing solutions. For more than four decades AGI and Shorewood have been known for industry-leading package engineering, award-winning graphic design, and unparalleled specialty decorative effects and unique materials.

With locations in North America, Asia, Europe, Latin America and Australia, AGI-Shorewood is the only truly global provider of specialty packaging services. The company serves clients in the media and entertainment, beauty and personal care, cosmetics and fragrance, healthcare and pharmaceuticals, consumer electronics, golf, confectionary, specialty foods, and tobacco industries. Applying its expertise across industries, AGI-Shorewood has an unmatched ability to provide clients with unexpected, innovative solutions for attracting customers.

AGI-Shorewood refers to two separate legal entities, Atlas AGI Holdings, LLC and its subsidiaries, which we refer to as AGI-Shorewood US and AGI Global Holdings Cooperatief U.A. and its subsidiaries which we also refer to as AGI-Shorewood International.

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