Heineken USA announces Brian Fried as Regional VP of Sales for Western Region, effective immediately

Nevin Barich

Nevin Barich

Feb 7, 2012 – Business Wire

WHITE PLAINS, New York , February 7, 2012 (press release) – HEINEKEN USA today announces the appointment of Brian Fried as Regional Vice President Sales, Western Region, effective immediately. In his new role, Fried will report to Scott Blazek, Senior Vice President of Sales, and will be responsible for driving HEINEKEN USA performance and delivering results through the effective management of regional resources, as well as establishing and maintaining the HEINEKEN USA culture in the region.

“His breadth of sales experience and deep knowledge of our brands and organization will be a huge asset to the Sales Leadership Team, and we are thrilled to have him on-board.”

“Brian has established himself as a true leader at HEINEKEN USA, developing and implementing programs in the Western Region that have led to improved sales volume, increased revenue and strengthened our relationships with distributors and customers,” said Blazek. “His breadth of sales experience and deep knowledge of our brands and organization will be a huge asset to the Sales Leadership Team, and we are thrilled to have him on-board.”

At HEINEKEN USA, Fried will be responsible for establishing objectives, strategies and tactics, and guiding account planning, execution and culture for the Western Region. He will oversee relationships with HEINEKEN USA distributor partners and key regional accounts, as well as assess and improve the effectiveness of retail executions that support brand development to ensure delivery of company objectives.

Fried has a strong history of leadership and success at HEINEKEN USA. Since joining the company in 2004, he has served in roles including Group Distributor Manager, Zone Sales Director, and most recently, Director of Business Development. In his latest role, Fried implemented a standardized reporting process to maximize time and effectiveness with customers and collaborated with Zone Directors to identify and close an additional 4,000 points of Dos Equis distribution.

Prior to HEINEKEN USA, Fried gained extensive sales and management experience in the beverage and consumer goods industries, holding positions of Director of Sales – West, AMI Imports and Division Manager, Cadbury Schweppes. Fried began his career at Miller Brewing Company, holding positions of increasing responsibility over his ten year tenure.

Fried is a California native and attended San Diego State University. He will continue to be based in the company’s Long Beach, CA office.


HEINEKEN USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA -sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.

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