E-retailers sent average of 5.7 e-mails during the week ending Dec. 23, up 35% from last year, as retailers pushed holiday sales later into season, according to e-mail marketing services provider Responsys

Yohana Valdez

Yohana Valdez

Dec 29, 2011 – Industry Intelligence

Los Angeles , December 28, 2011 () – E-retailers sent an average of 5.7 e-mails during the week ending Dec. 23, up from 5.6 messages a week before and 35% from last year, according to e-mail marketing services provider Responsys, Internet Retailer reported Dec. 27.

With this year’s holiday sales push by retailers extending right up until Christmas, e-mail volume featuring last minute discounts, free shipping and gift cards peaked later in the season than usual. E-mail volumes typically peak two weeks prior to Christmas.

According to Responsys research director Chad White, the late push could become the new norm.

Nearly three quarters of the retailers tracked by Responsys sent out e-mail promotions on Dec. 21, which was also the last day many retailers offered express shipping in time for Christmas.

The primary source of this article is Internet Retailer, Chicago, Illinois, Dec. 27, 2011.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.


About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.