Best Buy apologizes to customers whose online orders were canceled before Christmas; company says cancellations affected less than 1% of orders placed on Black Friday weekend

Cindy Allen

Cindy Allen

Dec 27, 2011 – Industry Intelligence

LOS ANGELES , December 27, 2011 () – Best Buy Co. is apologizing to its customers after telling some of them it could not deliver its orders in time for Christmas, The Wall Stret Journal reported Dec. 24.

The company was aggressive in its discounts and shipping offers and was unprepared for the overwhelming customer response, the newspaper reported.

Most of the orders that were canceled were placed over Black Friday weekend and Cyber Monday, infuriating customers.

Best Buy said the cancellations affected less than 1% of its Thanksgiving weekend orders.

"This was a rare situation based on a high volume of orders over a short period of time," said company spokeswoman Susan Busch. "There was an unacceptable delay between order confirmations and cancellations, and for that we are very sorry. The challenges related to this situation are being addressed."

The primary source of this article is The Wall Street Journal, New York, New York, on Dec. 24, 2011.

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