Thirty-eight percent of all smartphone owners, and 64% of smartphone owners between the ages of 18-24, say that they have found the best deals this holiday season while using their smartphones, says study

Allison Oesterle

Allison Oesterle

Dec 21, 2011 – Industry Intelligence

LOS ANGELES , December 20, 2011 () – According to a study conducted by GfK Custom Research North America LLC and market and technology firm SapientNitro, 38% of all smartphone owners, and 64% of smartphone owners between the ages of 18-24, say that they have found the best deals this holiday season while using their smartphones, Internet Retailer reported on Dec. 19.

Chris Davey, the global head of commerce at SapientNitro, said, “As the use of digital devices moves more and more to the forefront of Americans’ shopping behavior, the ease of finding deals with them—whether through research, social media, deal sites and the like—has eased the pressures of gift giving in this down economy. This empowerment comes at the right time given that many Americans plan to spend less on holiday shopping this year than they did last year.”

  • 39% of survey respondents reported that their smartphones had enriched their shopping experiences thus far over the holiday season.
  • 31% of survey respondents indicated that they had used the GPS feature on their smartphones to assist with their holiday shopping, and 30% had used a mobile ap on their smartphone to either purchase or search for a product over the holiday season.
  • 19% of smartphone owners reported that they had used their phone to scan a QR code in order to find additional product information.
  • 18% of smartphone owners reported that they had used a mobile coupon while purchasing an item online.
The study also found that, among tablet owners, 42% reported that they had used a mobile ap on their tablet to either purchase or search for a product.

41% of tablet owners reported that they had used their tablet to scan a barcode in order to find additional product information.

According to comScore Inc., out of the 234 million people in the U. S. who are mobile subscribers, 89 million, or 38% of them, own smartphones.

The primary source of this article is Internet Retailer, Chicago, Illinois, on Dec. 19, 2011.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025 795

+1 (310) 558 0008
+1 (310) 558 0080 (FAX)

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.