Indiana-based company Goat Milk Stuff manufactures, markets all-natural soaps, lotions, lip balms, bath products, laundry soaps made from goat milk

Michelle Rivera

Michelle Rivera

Dec 16, 2011 – Goat Milk Stuff

CHARLESTOWN, Indiana , December 16, 2011 (press release) – O, The Oprah Magazine showcased Goat Milk Stuff, a family business run by PJ and Jim Jonas with the help of their 8 children that makes and markets all-natural goat milk soaps, lotions, lip balms, bath products, laundry soap and more on their Indiana farm.

The January 2012 issue, showing Oprah and Dr. Oz on its cover, features an interview with PJ Jonas appearing in the beauty section, O Beautiful!, along with family and product photos.

Discussing Goat Milk Stuff, the magazine writes about “the surprising, skin-smoothing power of goat’s milk.” It showed readers a homemade 5-ounce bar of soap for $6, liquid soap for $10 and what it called “velvety” goat's milk lotion, for $18, available at

The January issue is also making news since for the first time its cover shows a man, Dr. Mehmet Oz of TV’s Dr. Oz Show, who appears with world-famous star Oprah Winfrey, Founder and Editorial Director of the magazine.

“PJ talked to us about how her family’s cottage industry took off, and the surprising, skin-smoothing power of goat’s milk,” said the article headlined “Kidding Around” reflecting the family’s eight children and many goats (kids).

In an interview, O asked PJ what her biggest surprise was in building the company. PJ said, “How dramatically our soap can change the quality of people’s skin. I set out to make soap that was gentle and smelled good and looked pretty. Then my husband, who worked outside all winter, started using it and the skin on his fingers stopped splitting and cracking.”

The magazine reported as Goat Milk Stuff began to grow, PJ, a former systems engineer, asked husband Jim, a former science teacher then working outdoors, to join full time. PJ, Jim and the Jonas’ children are now working together to build Goat Milk Stuff into a major success.

PJ added, “It is a dream come true to be in O, The Oprah Magazine. Oprah is a role model for us and represents the epitome of quality and kindness. We are honored to be in her magazine.”

O reported that Goat Milk Stuff started with PJ making soap from milk of the family goats for her children, then to earn the family extra money, followed by marketing online at They now have customers across the USA and around the world.

Each of the home-schooled Jonas children, ages 4 to 15, have age-appropriate tasks in the business, from helping in the office and putting soaps in environmentally-friendly bags to milking and feeding their many goats, which they consider pets.

In addition to its marketing activities, the Jonas family’s popular website is augmented by other social media presence at, and

At the website, which features the company’s extensive line of products, including an array of gift packs, also has a testimonial page with customer comments about the benefits and quality of Goat Milk Stuff products.

Online at, the Jonas’ company markets a full range of products that are quickly shipped directly to consumers. The Goat Milk Stuff™ website also lists retail stores across America where shoppers can find Goat Milk Stuff™ products. Goat Milk Stuff™ is based in Charlestown, Indiana, and markets natural goat milk soaps.

Goat Milk Stuff™ and GMS™ are trademarked brands and assure the finest quality of product and value. Look for Goat Milk Stuff™ Goat Milk Soaps, GMS Lip Balms, GMS Lotions, GMS Bath Bombs and GMS Laundry products.

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