Internet discount site LivingSocial launches its first full-price offerings, available only to customers in Washington, D.C., in a bid to attract more merchants

Allison Oesterle

Allison Oesterle

Nov 17, 2011 – Industry Intelligence

LOS ANGELES , November 16, 2011 () – Internet discount site LivingSocial, which offers subscribers a variety of services and products, has launches its first full-price offerings, available only to customers in Washington D.C., in a bid to attract more merchants to their website, Internet Retailer reported on Nov. 15.

According to the article, the two full-price offerings are Room Service and a delivery/pickup service.

Using the Room Service program, customers can have high-quality restaurant meals delivered directly to a specified address, including restaurant-quality presentations and tableware. LivingSocial will also arrange to pick up the cloth napkins and tableware the next day.

The pickup/delivery service allows customers to order food online from a list of nearby restaurants that are affiliated with the site.

More than 34 million people in 25 countries subscribe to LivingSocial.com

Herman Leung, an investment analyst from Susquehanna Financial Group, estimates that LivingSocial receives an average of 40%-45% of the revenue generated by its daily deals, with the remainder going to the merchant.

The primary source of this article is Internet Retailer, Chicago, on Nov. 15, 2011.

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