Rexam teams with France-based packaging provider La Factory to produce fragrance sampler, create gold, silver-toned cylindrical sheaths with Swarovski crystals to house Rexam's Sof'Press mini-dispensers

Kendall Sinclair

Kendall Sinclair

Nov 16, 2011 – Rexam

LONDON , November 15, 2011 (press release) – Hint to Interested Brand Owners: the promotional possibilities of today’s fragrance samplers are endless, say La Factory and Rexam…

The head-turning, Swarovski-crystalled necklace worn at the recent Luxe Pack Show in Monaco was a stunning one-off meeting of the design flair of La Factory, and Rexam’s sampler technology.

It was a combination, show-goers learned, that underscored the promotional possibilities inherent in today’s fragrance sampler world, where almost nothing, it seems, is beyond the reach of today’s innovative suppliers.

La Factory, the exciting France-based packaging solutions provider to the fragrance industry, created the gold and silver-toned cylindrical sheaths, which cleverly housed Rexam Sof’Press mini-dispensers. It was chosen for its slim dimensions, appealing ergonomics and powerful spray characteristics, which recreate the experience of a full-sized retail product – although such promotions are possible with other Rexam samplers as well.

Sheathed in sparkling Swarovski crystals, the appealing amulets -- worn about the neck with distinctive lariat necklaces -- created a buzz throughout the exhibition hall.

"With this dressing mixing metal and cristal, La Factory has rewritten the code in packaging by turning the Sof'Press into a jewel," said Remi De Precourt, Sales Director at La Factory.

“When you can win the attention of a crowd of industry professionals as experienced and savvy as this one here at Monaco, then you know you have something special,” said Emmanuelle Hermandesse, Category Manager – Mini-Products, for Rexam’s Personal Care Division. “Today’s mini-product programs are powerful tools for exciting current customers and ensuring the success of a new launch. And our ability to work with customers to capture consumer attention is truly exciting.”

Added Hermandesse, “This collaboration marked the successful teaming of two packaging industry suppliers and represents the way such high-impact promotions can be created. Cosmetic companies strive to create new promotional ideas and it is our role, as suppliers, to work as a team and provide the global support to ensure success.“

About Rexam Personal Care Division

The Rexam Personal Care Division offers its customers enhanced one-stop supplier capability and industry-leading customer service and product innovation capability. The Division is organized around 3 specific markets: Cosmetics, Toiletries and Household Care. Internal efficiencies are enhanced through sharing of company assets, resources, technologies and best practices.

The Division is among the market leaders in fragrance pumps, lotion pumps and cosmetic closures, and is the industry leader in samplers and one-touch, mechanical foam dispensers. We also lead the world in lipstick packaging and we are second in make up cases. We are also the leading household care producer of custom and high-volume products, with special expertise in innovative package design and engineering, multi-shot molding, in-mold labeling and a full range of value-added capabilities for the global custom injection molding business.

The Rexam Personal Care Division’s customers includes signature brands such as P&G, L’Oreal, YSL, LVMH, Unilever and many others, throughout the Americas, Europe and Asia. It is a powerful worldwide provider of packaging solutions that builds brands and delivers enhanced bottom lines in the process.

About Rexam

Rexam is a leading global consumer packaging company and the largest beverage can maker in the world. Our vision is to be the leading global consumer packaging company.

We are business partners to some of the world’s most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. Three things characterise us - leadership in our industry, our commitment to innovation and our passion to deliver exceptional value.

Rexam’s sales from ongoing operations are approximately £4.8 billion. We employ some 22,000 people in more than 20 countries and are a member of the FTSE 100. Rexam’s ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information on Rexam, visit

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