Meijer supermarket chain forms partnership with sandwich restaurant Quiznos, will incorporate Quiznos locations inside its Michigan stores
September 29, 2011
– Quiznos, one of the nation’s premier quick service restaurant (QSR) chains and pioneer of the toasted sandwich, today announced a relationship with Meijer, a Great Lakes region supercenter chain and grocery retailer based in Michigan. The partnership calls for Quiznos restaurants to open inside Meijer locations in Michigan. The relationship between Quiznos and Meijer is the most recent in a series of successful partnerships and store openings in Quiznos’ non-traditional development strategy.
“Meijer brings a history of insight and creativity into the Great Lakes region and the local grocery store customer. Meijer saw an opportunity to better serve their loyal customer base by offering Quiznos as a dining option. This made Meijer the ideal choice to extend our non-traditional store offering and best meet regional needs in the Great Lakes,” said Shultz Hartgrove, senior vice president of convenience and non-traditional development for Quiznos. “Quiznos and Meijer will benefit from the store becoming a one-stop shop for groceries, household goods and lunch.”
The new Quiznos restaurant will be located in the Meijer store on Jackson Road in Ann Arbor, Michigan, with a plan to look at further expansion to more Meijer supercenters.
“We are pleased to welcome Quiznos into our stores,” said Jennifer Bonney, real estate property manager for Meijer. “We believe the strength of the Quiznos brand and menu will be a perfect fit to draw in additional breakfast, lunch, and dinner customers for our stores, while offering our current customers another dining option.”
The Quiznos/Meijer supercenter location(s) will feature a menu tailored for the grocery store customer and retailer, including Quiznos’ signature toasty favorites and hot breakfast items.
The Meijer partnership demonstrates Quiznos’ continued commitment to partner with strong, regional retail operators for success in the non-traditional retail channel. Through its development initiative, Quiznos has opened more than 200 convenience store and non-traditional locations in 2011 and established partnerships with convenience industry leaders, including HESS, Mapco, Champlain Farms, Meijer and others, with continued growth planned.
Now in its 30th year, Denver-based Quiznos is a national and international chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast-food restaurants. Using premium ingredients, Quiznos restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads.
CNN Money ranked toasty sub pioneer Quiznos as the No. 2 most popular franchise of the past decade in 2010. In 2009, Quiznos’ Toasty Torpedoes® earned a spot as one of the top 10 new product introductions from the Most Memorable New Product Launch Survey. Also in 2009, QSR Magazine ranked Quiznos No. 19 overall in its Top 50 Chains in system-wide sales. In October 2007, Quiznos was recognized for leading the QSR industry in wait time performance by the Mystery Shopping Providers Association's (MSPA) 2007 Wait Time Study. In May 2007, Zagat’s consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of its direct competitors. For further information, please visit www.quiznos.com.
Meijer is a Grand Rapids, Mich.-based retailer that operates 197 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com.