PaperlinX's Australia-based iMedia to distribute Colorific alternative inks

Kendall Sinclair

LEXINGTON, Kentucky , September 15, 2011 (press release) – Colorific has announced that Australian-based iMedia is the second PaperlinX company to take on its range of high quality alternative inks. The deal was signed at the Visual Impact Image Expo at Melbourne Convention and Exhibition Centre where both companies are currently exhibiting.

Founded in 1992 and acquired by PaperlinX in 2007, iMedia is a supplier of hardware, software, media, inks and consumables to the architectural, engineering and large format copier markets as well as the higher quality inkjet market for point of sale, display, signage and proofing.

The successful signing of iMedia as a distributor follows the announcement in June 2011 that PaperlinX's Robert Horne Group had adopted the Colorific ProMax inks for Roland in the UK & Ireland.

Chris Lewis-Williams, Group iMedia Manager, at iMedia, comments, "Colorific's range of alternative inks is a natural fit for iMedia. Our customers are always looking for ways to reduce their costs and improve profits and switching to high quality alternative inks is a great way of doing so."

Shaun Holdom, Business Manager for Colorific, adds, "It's great to welcome iMedia on board as the Australian distributor for our inks. We are able to offer a high quality alternative ink to suit every requirement - regardless of printer and application. All our inks are fully tested and proven in the field and have a track record of reliable and trouble-free performance. As a result, we are the fastest-growing alternative ink brand in the UK and we want to replicate this success across the globe."

Holdom concludes, "Our business case is compelling. Once customers have seamlessly switched to our inks, they are sticking with them because they profit from the significant savings that can be made – up to 50% in some cases – without compromising the quality of output."

International expansion continues

In a bid to continue the expansion of its distribution channels with like-minded, professional businesses worldwide, Colorific has also announced that it is about to embark on an ambitious 'world tour' of major trade events over the coming months. These include:

• International Graphics Art Show (IGAS) in Tokyo, Japan, 16th to 21st September 2011
• Viscom Spain, 6th to 8th October 2011
• Viscom Germany, 13th to 15th October 2011
• Viscom Italy, 3rd to 5th November 2011
• Sign and Graphic Imaging Middle East, Dubai, 31st January to 2nd February 2012
• Sign & Digital UK, 27th to 29th March 2012

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