November 29, 2023
National homebuilder's design experts weigh in on trends to embrace in the new year SCOTTSDALE, Ariz., Nov. 29, 2023 /PRNewswire/ -- As consumers are leaning into self-expression when decorating their homes, America's Most Trusted® Home Builder Taylor Morrison (NYSE: TMHC) has curated a list of design trends and home aesthetics perfect for 2024. Based on input from Taylor Morrison's design and architectural experts, the highly anticipated home design trends illustrate ways to embrace and showcase personal style in your home. About Taylor Morrison
"As younger generations near their home buying years, we're seeking new and creative ways to reach them and begin building brand affinity early on," said Taylor Morrison Chief Marketing and Communications Officer Stephanie McCarty. "Our home aesthetics showcase how to achieve an attainable version of these very stylized homes you're seeing on social media using products and design services Taylor Morrison already offers."
"We know homeowners are intrigued by using color in unique ways in their home," said Taylor Morrison National Director of Design and Model Experience Lee Crowder. "Use Upward for your kitchen cabinets, paint a stair riser Gale Force, use Garden Spot to give new life to a beautiful piece of furniture, or think outside the box by painting your interior doors Pewter Cast. To add balance, consider adding a contrasting and non-traditional light neutral like Extra White."
"Consider neutral stains that show the character of wood cabinets or flooring, tiles that emulate texture and depth of natural materials, and rich hues of green, blue, black and brown that create a soothing and earthy atmosphere," said Crowder. "If you want to add a touch of biophilia without the worry of watering or pruning, opt for a green backsplash to brighten up your kitchen."
"If you know us at all, you know that we love and live for a label," Shearer and Teplin shared. "One way you can label your boxes is by using multi-colored tape—with every color representing a different room in the house. This makes unpacking a breeze."
"This sinuous style provides appealing visual variety in a space with the mix of straight and curved lines. You can go all in with this trend by opting for fluid and upholstered impact pieces or add just a touch of 1970s flair by adding an arched mirror or switching out square hardware for ring cabinet pulls," shared Crowder.
Examples of diverse design principles Taylor Morrison has begun incorporating into its floor plans include elements like offsetting the alignment of the front and back doors, avoiding stair placement in the middle of homes, and offering front door locations that do not face the street. When home shopping using the online reservation system, the homebuilder offers a new filter that allows consumers to view lots and available homes by the cardinal direction the front door faces.
"It's up to us to work with consumers to understand their preferences," said Taylor Morrison Vice President of Product Design Brian Juedes. "We're adapting our floorplans to be conscientious of our buyers' cultural design preferences so we can more effectively serve their needs."
"We're seeing yet another evolution of this classic tile with the rise in popularity of one-inch-by-six-inch tiles," shared Crowder. "This new size is mounted on a mesh backing which ensures easier installation and allows for the glazed and imperfect nature of tile to be accentuated by the slimmer size," said Crowder.
Headquartered in Scottsdale, Arizona, Taylor Morrison is one of the nation's leading homebuilders and developers. We serve a wide array of consumers from coast to coast, including first-time, move-up, luxury and resort lifestyle homebuyers and renters under our family of brands—including Taylor Morrison, Esplanade, Darling Homes Collection by and Yardly. From 2016-2023, Taylor Morrison has been recognized as America's Most Trusted® Builder by Lifestory Research. Our strong commitment to sustainability, our communities and our team is highlighted in our latest annual Environmental, Social and Governance (ESG) Report. For more information about Taylor Morrison, please visit www.taylormorrison.com.
National homebuilder's design experts weigh in on trends to embrace in the new year
SCOTTSDALE, Ariz., Nov. 29, 2023 /PRNewswire/ -- As consumers are leaning into self-expression when decorating their homes, America's Most Trusted® Home Builder Taylor Morrison (NYSE: TMHC) has curated a list of design trends and home aesthetics perfect for 2024. Based on input from Taylor Morrison's design and architectural experts, the highly anticipated home design trends illustrate ways to embrace and showcase personal style in your home.
About Taylor Morrison