Oxford Economics publishes analysis of Reckitt's economic impact in India; Reckitt contributed £775M to India’s GDP in 2021, over 95% of its local procurement is with suppliers in India, and the company has several hygiene improvement projects in India

Sample article from our Household Products

August 8, 2022 (press release) –

OXFORD ECONOMICS HIGHLIGHTS RECKITT’S SUPPORT FOR INDIA’S ECONOMY AND COMMUNITIES

We have a long history in India, one of our top three markets, where we’ve been operational since 1934.

Ahead of the 75th anniversary of Indian Independence, Oxford Economics has published an independent analysis of the significant economic impact Reckitt has brought to the Indian economy and society. Our contribution is evaluated using three key impacts: Gross Domestic Product (GDP), employment, and government receipts.(1)

OXFORD ECONOMICS’ REPORT HIGHLIGHTS INCLUDE:

High GDP multiplier

  • Reckitt contributed INR78.8 billion (£775 million) to India’s GDP in 2021.
  • Reckitt has a GDP multiplier of 2.5,(2) almost double that of the average chemical and pharmaceutical manufacturing company in India.
  • Reckitt employees typically contribute around 6x the national average to India’s economy.(3)

Supportive Supply Chain

  • Over 95% of Reckitt’s local procurement is with suppliers in India.

Employment enabler

  • Reckitt supported over 69,000 jobs across India’s economy in 2021.
  • Our employment multiplier in India is 21,(4) almost 6 times the national average.
quote icon

THROUGH EFFECTIVE COLLABORATIONS WE CAN MAKE LARGE STRIDES IN OUR EFFORTS TOWARDS CREATING A SUSTAINABLE INDIA.”

H.E. Smt Anandiben PatelGOVERNOR, UTTAR PRADESH

quote icon

WE’RE EXTREMELY PROUD OF OUR STRONG ROOTS IN INDIA AND THE WORLD-LEADING R&D AND IT FACILITIES WE’VE ESTABLISHED HERE. INDIA IS A GREAT SOURCE OF TALENT FOR OUR BUSINESS AND THE LOCAL SUPPLY CHAIN IS KEY TO OUR SUCCESS. IN LINE WITH THE GOVERNMENT’S ‘MAKE IN INDIA’ CAMPAIGN, 95% OF RECKITT’S LOCAL PROCUREMENT IS WITH INDIAN SUPPLIERS.”

Laxman NarasimhanCEO OF RECKITT

The report also highlights Reckitt’s contribution to wider social development in India, including its Research and Development (R&D) initiatives, upskilling its workforce and promoting gender inclusion, and supporting local communities to lead healthier and more hygienic lives.

Through partnership with the Government of India, non-governmental organisations (NGOs), industry associations and other organisations, we helped tackled societal challenges in India:

  • The Dettol Banega Swasth India Campaign, which works towards improving people’s behaviours around health and hygiene, reaching 116 million people since it launched in 2014.
  • The Dettol School Hygiene Education Programme, which teaches children hygiene behaviours and has educated 20 million children in five critical hygiene settings – at home, school, within neighbourhoods, personally and during illness.
  • The Reach Each Child Programme, which has saved 6,500 children from death and illness from malnutrition.
  • The Harpic World Toilet College Programme, which provides India’s sanitation workers with greater economic prosperity, increased dignity, and a safer working environment, has trained over 15,800 workers.
quote icon

OUR RESEARCH DEMONSTRATES THE SIGNIFICANT CONTRIBUTION THAT A LARGE AND SUCCESSFUL GLOBAL COMPANY LIKE RECKITT CAN MAKE TO THE INDIAN ECONOMY; SUPPORTING EMPLOYMENT OPPORTUNITIES, IMPROVING PUBLIC HEALTH, AND ADVANCING SOCIAL DEVELOPMENT ACROSS THE COUNTRY. RECKITT HAS ALSO INVESTED IN IMPROVING COMMUNITY ACCESS TO THE HIGHEST QUALITY HYGIENE, WELLNESS AND NOURISHMENT AMONG THE LOCAL POPULATION.”

Adrian CooperCEO OF OXFORD ECONOMICS

quote icon

AS A FIXTURE OF INDIAN HOUSEHOLDS SINCE 1934, WE’RE DELIGHTED TO PUBLISH THIS REPORT AHEAD OF INDIA’S 75TH INDEPENDENCE DAY CELEBRATIONS. OXFORD’S INDEPENDENT ASSESSMENT UNDERLINES OUR COMMITMENT TO BUILDING ON THIS STRONG HERITAGE. WE LOOK FORWARD TO SUPPORTING INDIA’S ECONOMIC GROWTH, EMPLOYMENT OPPORTUNITIES AND SOLVING SOCIETAL CHALLENGES FOR YEARS TO COME."

Gaurav JainRECKITT’S SVP SOUTH ASIA

You can find out more about our significant impact on the Indian economy and communities here.

(1) The modelling is underpinned by Oxford Economics’ bespoke Global Sustainability Model (GSM) that analyses a company’s economic impact across three core channels of direct impact, indirect impact and induced impact.

(2) The total GDP impact is 2.5 times the direct GDP impact alone. In other words, for every INR1 million GDP that Reckitt itself generated in 2021, its expenditure on inputs and wages stimulates a further INR1.5 million of GDP across the country.

(3) This is measured as the average gross valued added contribution to GDP produced by each Reckitt employee.

(4) Reckitt India’s employment multiplier in 2021 is 21, meaning every 100 jobs in Reckitt supported 2,000 jobs in other parts of the Indian economy.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order household products coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.