Orthex begins using renewable raw materials to produce SmartStore Compact and Compact Clear storage boxes; mass balance approach will mix renewable materials with fossil materials in the raw material production process, reducing fossil-based plastic

Sample article from our Household Products

Finland , September 15, 2022 (press release) –

Orthex wants to give consumers the opportunity to choose more environmentally friendly products and has started using renewable raw materials in the production of its popular SmartStore™ Compact and Compact Clear storage boxes. The raw materials used are produced by applying a so-called mass balance approach. The mass balance approach means that renewable materials are mixed with fossil materials in the raw material production process. This reduces the amount of fossil-based plastic in the world.

 

The mass balance approach is a calculation-based principle. Renewable feedstocks derived from organic waste or vegetable oils are mixed with fossil feedstock in the production process. By keeping track of the quantities throughout the entire production chain, the recycled or renewable raw material can be allocated to specific products. Independent bodies audit the allocation, i.e., how the volumes of sustainable raw material are assigned to the final product.



The benefits of the mass balance principle are significant. The raw materials remain unchanged in terms of properties and benefits, including compliance with food contact regulations. Manufacturers can process them with their existing methods. And consumers can use the products as they would use our traditional products, with all the same high qualities and benefits. The whole value chain contributes to a total reduction of fossil feedstock inputs and greenhouse gas emissions.



Orthex CEO Alexander Rosenlew comments: "This new raw material solution by INEOS Styrolution and BASF will support our long-term carbon neutrality target and make it possible for us to offer consumers more sustainable products. This supports our target to increase the share of sustainable raw materials in our production to 80% by 2030."



"From now on, at least 20% of the plastic in our SmartStore™ Compact products is linked to an ISCC+ certified bio-based source. By choosing an ISCC+ certified product, you help us and the entire plastics industry to move towards better plastic, one product at a time. SmartStore™ Compact is a choice for the environment," adds CMO Hanna Kukkonen.



Further enquiries

Alexander Rosenlew, CEO, Orthex Corporation

Tel. +358 (0)40 500 3826

alexander.rosenlew@orthexgroup.com



Hanna Kukkonen, CMO, Orthex Corporation

Tel. +358 (0)40 053 8886

hanna.kukkonen@orthexgroup.com



Orthex in brief

Orthex is a leading Nordic houseware producer that strives to make consumers' everyday life easier with its products that are presented under the consumer brands SmartStore™ in storage products, GastroMax™ in kitchenware and Orthex™ in home and plant care categories. Orthex aims to be the industry forerunner in sustainability.



Orthex's net sales in 2021 was 88.7 million euros and operating profit 9.3 million euros. The company has customers in more than 40 countries and local sales offices in Finland, Sweden, Norway, Denmark, Germany, France, and the United Kingdom. Orthex is listed on the Nasdaq Helsinki stock exchange.

https://news.cision.com/orthex-oyj/r/orthex-has-started-using-renewable-raw-materials-in-its-smartstore--compact-storage-products,c3630255

https://mb.cision.com/Main/20238/3630255/1626256.pdf

https://news.cision.com/orthex-oyj/i/smartstore-compact,c3088931

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order household products coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.