EcoSoul Home announces US$10M in Series A round led by Accel and Singh Capital Partners; EcoSoul offers eco-friendly home essentials within 25% price range of traditional mainstream plastic or paper goods

Sample article from our Household Products

BELLEVUE, Washington , April 21, 2023 (press release) –

  • The funds will be used for launching new products, international expansion in the UK, EU, and Asian markets and augmentation of tech and data capabilities.
  • The brand aims to serve customers at 15000+ retail distribution points across the US

EcoSoul Home Inc., a category-leading start-up in the eco-friendly home essentials products space, has raised USD 10 million to wrap up its Series A round. This round is led by Accel and saw the participation of Singh Capital Partners. Over the past year, the company has seen tremendous growth in the US market. It has established itself as a leading player across key e-commerce platforms and retail banners in multiple product categories.


Consumers are increasingly gravitating towards buying environmentally and ethically sustainable products. A recent study by NielsenIQ found that 78 percent of US consumers say that a sustainable lifestyle is important to them. Products with ESG-related credentials accounted for 56 percent of all CPG growth. However, affordability is important to consumers as they adopt ESG products.


EcoSoul has fundamentally disrupted the home-essentials market by bringing eco-friendly alternatives within the 25% price range of traditional mainstream plastic or paper goods. In contrast, early eco-friendly home essentials competitor brands priced their products at 1.8x to 2.5x of mainstream plastic or paper-goods brands. Ecosoul has achieved this differentiation with product/material innovation and an optimum supply chain model.           

On the successful fundraise, co-founders Rahul Singh and Arvind Ganesan said, "We are grateful to our customers, investors, partners, and associates for helping us in driving our mission of accelerating the world's transition to a sustainable lifestyle by creating plastic-free and tree-free products from earth's most renewable resources. Our differentiated products and supply chain innovation enables us to bring eco-friendly home essentials to price points comparable to traditional plastic and tree-based paper goods. In short, we are democratizing the eco-friendly home essentials market. We are excited to see the strong adoption of our products in the US market. We thrive on this momentum and plan to expand our product range in potential international markets."

Prashanth Prakash, partner at Accel said, "There is a global macro-tailwind of shifting away from the use of single-use plastic with increasing regulatory pressure. This coupled with rising consumer sentiments towards sustainable everyday essentials, especially in western markets is driving growth. EcoSoul is taking advantage of this demand and leveraging the Asian supply chain to offer eco-friendly products at affordable price points. The EcoSoul team, with their global supply chain expertise and strong commercial value proposition for retailers, is uniquely positioned to be one of the early disruptors in this industry."

By 2030, the global eco-friendly & sustainable home goods market is expected to reach $300+ bn. In the US, even though sustainability-marketed products are 16.1% of the market, they delivered 54.7% of the CPG market growth. Sustainability-marketed products grew at a rate of 7.1 times that of conventionally marketed products and 3.8 times that of the CPG market.

EcoSoul has recently launched several products in India and has expansion plans for the Canada, UK, Germany and UAE markets in the categories of Kitchen and Dining, Bath, Home Care, and Baby and Feminine Care.

About EcoSoul Home:

Founded in 2020, EcoSoul Home Inc. is a global eco-friendly products company with an active sales and operational presence in countries like the USA, India, China, and Vietnam, offering more than 100+ products worldwide. The brand currently has multiple sales channels, including D2C, retail distribution across ~3500 stores in the US, and multiple B2B customers. Website link -

About Accel

Accel is a global venture capital firm that invests in people and their companies from the earliest days through all phases of company growth. Investing in India for more than a decade, they have been the first, or among the earliest partners to many category-defining startups such as: Acko, Blackbuck, BrowserStack, Chargebee, CultFit, Moglix, Spinny, Swiggy, UrbanCompany, Zetwerk, and others. Accel helps ambitious entrepreneurs build innovative and durable businesses. More at


SOURCE EcoSoul Home Inc.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order household products coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.