Dr. Bronner’s launches 32 oz. refill carton for its Pure-Castile Liquid Soap; carton is intended for refilling existing bottles or other containers for cleaning and personal care use, will reduce plastic use by 82% compared to company’s 32 oz. bottles

Sample article from our Household Products

July 10, 2023 (press release) –

Top-Selling Natural Brand of Soap Continues Legacy of Innovation in Modeling Sustainable Packaging Solutions

Dr. Bronner’s, family-owned maker of the top-selling natural brand of soap in North America, has launched a new 32 oz. carton package for its Pure-Castile Liquid Soap. Dr. Bronner’s Pure-Castile Liquid Soap Refill Carton is part of an ongoing effort by the company to reduce its plastic use and production. The Refill Carton is intended for customers to use to refill existing bottles or other containers for cleaning and personal care use. By purchasing a 32 oz. Pure-Castile Liquid Soap Refill Carton, customers will reduce their plastic use by 82% compared to the company’s 32 oz. bottles. The plastic bottles Dr. Bronner’s uses to package its liquid soap line are made from post-consumer recycled (PCR) plastic, a practice Dr. Bronner’s helped pioneer more than fifteen years ago. The company was among the first American companies to package liquid soaps in 100% PCR plastic bottles. Prior to developing the Refill Carton Dr. Bronner’s conducted a life cycle analysis to determine the most ecological packaging for a refill offering. To see the life cycle analysis and learn more about Dr. Bronner’s Pure-Castile Liquid Soap Refill Carton, please visit: https://drbronner.com/pages/castile-soap-refill.

“We created our Pure-Castile Liquid Soap Refill Carton to reduce the number of plastic bottles we put into the world,” said David Bronner, Cosmic Engagement Officer (CEO) of Dr. Bronner’s. “We’re proud that we created a substantial end market for PCR plastic. Ideally, the recycling rate for plastic bottles in this country would be close to 100%. Unfortunately, the rate is closer to 30%, and disposal of plastic packaging in landfills is not sustainable. We commissioned a life cycle analysis looking at what packaging material was most ecological to package our refill offering in: paper carton vs. aluminum vs. glass vs. plastic. The paper carton performed the best on every relevant ecological impact measure even when accounting for the recycling rates of each material, nationally.”

The cartons are designed as a container for refilling bottles because the carton packaging itself will not withstand continued use in the shower or bath as it is made mostly of paper. Dr. Bronner’s Pure-Castile Liquid Soap Refill Carton is designed to allow customers to buy a PCR plastic bottle once and refill it using the carton in the future, thereby reducing their plastic footprint overall.

Dr. Bronner’s Pure-Castile Liquid Soap Refill Carton is made from 69% Forest Stewardship Council certified paper, 5% aluminum, and 26% polyethylene with a polypropylene cap. The Refill Carton reduces plastic consumption by 82% per quart compared to Dr. Bronner’s 32 oz. PCR bottles. Typical carton packages for juice or plant-based milks have an interior wax lining, however, soap deteriorates this lining. To address this, the carton has a thin interior plastic lining, which greatly reduces the total amount of plastic needed to contain the soap. While recycling programs vary throughout the country, a life cycle analysis on various packaging options determined this as the most sustainable single use packaging option over glass, recycled aluminum, recycled plastic, and paper bottle with a plastic bladder. More information about what local recycling facilities accept is available at: http://www.earth911.com.

“Dr. Bronner’s and our customers are very eco-conscious. We seek to ‘Treat the Earth Like Home’ in all we do. For years, our customers have been asking us to package our soap with less plastic. This new packaging is a crucial step in addressing our plastic use as a company,” said Michael Bronner, President of Dr. Bronner’s. “This year is the 75th anniversary of my grandfather founding the company. While we have so much history to celebrate—we are also looking to the future by improving our packaging. It is imperative that we reduce our collective use of plastic on Earth.”

Dr. Bronner’s new Refill Carton is available online at drbronner.com beginning July 10, 2023. The website will also include additional information about how to use the carton, and its environmental impact.  The cartons will also be available initially at participating Jimbo’s locations in California; and at participating Whole Foods Market locations in California, Colorado, Florida, Louisiana, Maine, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, and Texas. The carton packaging will be available at retailers nationwide in 2024.


Product Information

Dr. Bronner’s 32 oz. Pure-Castile Liquid Soap Refill Carton has an MSRP of $16.99. It is available in eight scents: Almond, Baby Unscented, Citrus, Eucalyptus, Lavender, Peppermint, Rose, and Tea Tree.

For product images, please visit: https://info.drbronner.com/media-center/images.

Dr. Bronner’s Pure-Castile Liquid Soap will continue to be available in PCR bottles in the following sizes and MSRP: 2 oz. $3.19; 4 oz. $4.80; 8 oz. $7.30; 16 oz. $11.80; 32 oz. $19.32; 1 Gallon $68.96; 5 Gallon $344.80.



About Dr. Bronner’s

Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling natural brand of soap in North America and a leading brand worldwide. The company is an independent, family-owned business based in California, committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible personal care and food products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and progressive business practices is part of the company’s mission to put into practice the “All-One” philosophy printed on the company’s iconic soap labels. The company caps executive salaries at 5 times its lowest paid fully vested position and donates all profits not needed for business development. Dr. Bronner’s generated approximately $169 million in revenue in 2022 and gave an estimated $8.5 million to fund charity and activism. In 2022, a bottle or bar of Dr. Bronner’s Pure-Castile Soap was sold, on average, every 0.95 seconds. 2023 marks the 75th anniversary of the company. To learn more, please visit: https://drbronner.com.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order household products coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.