American Cleaning Institute unveils redesigned website for the Cold Water Saves initiative, a joint effort with The Sustainability Consortium to promote cold water washing; new site offers resources about advantages of cold water washing with new content

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February 27, 2023 (press release) –

The American Cleaning Institute (ACI) launched a redesigned website for the Cold Water Saves initiative, a joint effort of ACI and The Sustainability Consortium (TSC) to promote the power of cold water washing.

Originally launched in 2016, Cold Water Saves aims at increasing the number of laundry loads that are done on cold as compared to hot, since 90% of the energy used to wash clothes goes to heating the water. With today’s laundry technologies, both in detergents and machines, we can get clothes just as clean washing on cold, saving you money, making your clothes last longer, and reducing the amount of CO2 released to the environment.

The new site offers resources about the advantages of cold water washing and the sustainable ways we can launder our clothes. The site also features new content, facts, videos and stories.

“ACI’s commitment to sustainability is reflected in the redesigned Cold Water Saves site,” said Nathan Sell, ACI Senior Director, Sustainability. “We want consumers to understand the benefits that come with washing in cold. Benefits they’ll see in their clothes and feel in their wallet, while knowing they’re making a difference for the planet.”

Among the “cold hard facts” showcased on the Cold Water Saves website:

  • Save $200+ every year when you switch from warm and hot water washing to cold
  • About 90% of the energy the washing machine uses goes towards heating the water
  • Washing in cold water helps slow fading in colors, reduce shrinking in fabrics and protect delicates

Learn more at Spread the word by sharing the hashtag #ColdWaterSaves

The American Cleaning Institute® (ACI – is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors. ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.

About The Sustainability Consortium:
The Sustainability Consortium is a global organization dedicated to improving the sustainability of consumer products. Their members and partners include manufacturers, retailers, suppliers, service providers, NGOs, civil society organizations, governmental agency and academics, each bringing valuable perspectives and expertise. TSC convenes these diverse stakeholders to work collaboratively to build science-based decision tools to address sustainability issues that are materially important throughout a product’s supply chain and lifecycle.

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