On Global Recycling Day, Crown highlights its previously announced new recycling rates goals; Crown to work with industry partners to improve recycling access, encourage consumer education, engage industry and partners to influence policies on circularity

Sample article from our Government & Public Policy

March 18, 2022 (press release) –

Did you know that when beverage cans are recycled, they can power more than 90% of their own production, meaning the format contributes to a smaller carbon footprint?

Despite the impact that is possible through such a small package, beverage cans have not yet been tapped for their full potential. Although the format stands as the most recycled drinks package in the world, countless cans are missorted every year and fail to make it through the recycling system successfully—meaning that instead of helping to power the world around them, some cans wind up in landfills.

Yet, improving the recycling stream on a global scale takes a village; that is why we are joining forces with our industry partners to elevate the attention on worldwide recycling rates and do our part to encourage a stronger Circular Economy. Raising global averages will save energy, preserve resources, reduce emissions and reduce waste—all helpful for reducing our carbon footprint and preventing climate change.

To ramp up our efforts and recapture as many beverage cans as possible, we have established new recycling rates goals that span the regions in which we operate:

In the Americas:

  • United States: Lifting the current 45% average to strive for ambitious milestones of 70% by 2030, 80% by 2040 and 90% by 2050.
  • Mexico: Maintaining >90% through 2030 and working with industry partners to establish country-wide recycling rates.
  • Brazil: Maintaining >97% through 2030.

In Europe, the Middle East and Africa (EMEA): Striving for 80% in the countries in which we operate by working with industry partners.

In Asia Pacific: Establishing country-wide 2030 recycling rates in the three major markets in which we operate (Cambodia, Thailand and Vietnam) by the end of 2025.

Moving toward these targets will involve several critical steps:

  • Improved recycling access: Working in tandem with industry partners to help support improvements to public, on-the-go and at-home recycling access.
  • Education: Encouraging consumer education on the importance of recycling used beverage cans (UBCs).
  • Can capture: Helping fund equipment advancements to improve recycling center sorting processes and efficiencies.
  • Recycling policy support: Engaging industry associations and partners to influence policies that support circularity.

The ultimate goal? Achieving an 80% recycled content global average in aluminum beverage cans by 2030, which would reflect a more successful recycling system that brings UBCs full circle.

To help us get a strong start in raising worldwide rates, we invite you to learn more about the inherent sustainability of metal Land how we are making strides in corporate stewardship through our Twentyby30 program.

Finally, as you enjoy your favorite beverages, always remember that your choice to recycle the finished can creates impact that lasts far beyond the moment of consumption.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order government & public policy coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.