TPL appoints Jason Swann as Intermountain West conservation finance director; previously a Western Resource Advocates land policy analyst, Swann also co-founded Rising Routes, a social justice, environmental stewardship, mental wellness advocacy group

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DENVER , August 1, 2022 (press release) –

Trust for Public Land is proud to announce today that Jason Swann will join the organization to serve as Intermountain West Conservation Finance Director, based out of Colorado and starting this month. In this role, Jason will lead the creation of new local and state land conservation, parks, climate, health, and equity funding in the Western states primarily through voter-approved ballot measures and legislative action, and with a specific focus on Colorado and the other four-corner states of Utah, Arizona, and New Mexico. 

“We are thrilled to bring to Trust for Public Land such a high-caliber leader in conservation and equitable access to the outdoors. Jason’s leadership will greatly help TPL grow and advance the creation of dedicated funding for conservation, parks and open space, climate action and outdoor access across Colorado and the rest of the intermountain west,” said Jim Petterson, Trust for Public Land’s Mountain West Region vice president. 

For 25 years, TPL’s Conservation Finance program has worked to create new state and local public funding for parks and conservation, providing technical assistance to over 600 successful ballot measure campaigns and scores of legislative campaigns. 83 percent of the ballot measures supported by TPL are approved by the voters. This includes securing passage in Colorado of 56 ballot measures generating $4.9 billion in funding for land conservation, parks, and climate and resulting in the protection of 915,000 acres over the last two and half decades. 

Jason has become a leader in Colorado in making progress connecting historically disenfranchised communities with the outdoors. Prior to joining TPL, Swann worked as a Land Policy Analyst at Western Resource Advocates, focusing on equitable access to the outdoors, access to decision-making, and managing and limiting access for natural resource protection. He is an alumnus of the well-recognized organization Outdoor Afro in Colorado and the co-founder of the organization, Rising Routes. 

As the co-founder of Rising Routes, Jason connected with key government agencies and NGOs  to help propose policy recommendations, in collaboration with over 60+ organizations, to pass the bipartisan Colorado Outdoor Equity Grant Program giving children and their families resources to take part in the recreational, educational, and career-building benefits of the outdoors. Before a career in conservation equity, Jason started his career as a financial consultant at TIAA spearheading efforts to grow College Retirement Equities Fund.  

Jason was recently appointed by Governor Jared Polis to serve on the Environmental Justice Advisory Board and was recently appointed by Mayor Hancock to serve as the co-chair of the Environmental Justice Committee of the Sustainability Advisory Council. He also sits on the Board of Directors for the High Line Canal Conservancy and is a partner member to the Outdoor F.U.T.U.R.E. (Funds for Underrepresented, Tribes, Urban, Rural, Equity) in partnership with U.S. Senator Martin Heinrich’s office to establish a National Outdoor Equity Foundation to close the nature gap for youth and their families. 

In Colorado, TPL has helped preserve 135,485 acres of open space and increased access for nearly 160,000 Coloradans, who are now within a 10-minute walk of a park or greenspace.  


About Trust for Public Land 

Trust for Public Land (TPL) is a national nonprofit that works to connect everyone to the benefits and joys of the outdoors. As a leader in equitable access to the outdoors, TPL works with communities to create parks and protect public land where they are needed most. Since 1972, TPL has protected more than 3 million acres of public land, created more than 5,000 parks, trails, schoolyards, and iconic outdoor places, raised $84 billion in public funding for parks and public lands, and connected more than 9 million people to the outdoors. To learn more, visit 

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