A Forest for the Trees, an immersive show designed to inspire people to reimagine relationship with natural world, debuts May 13 in Los Angeles; sponsor Mastercard says show reflects its commitment to forest restoration through Priceless Planet Coalition

LOS ANGELES , April 21, 2022 (press release) –

A Forest for the Trees, sponsored by Mastercard®, takes visitors on a magical journey through a forest, hidden inside a 28,000-square-foot space in downtown Los Angeles

The Atlantic, artist Glenn Kaino, and Superblue announce today the debut of A Forest for the Trees, an ambitious immersive show created and directed by visionary artist Glenn Kaino that is designed to inspire audiences to reimagine their relationship with the natural world. Opening May 13 and sponsored by Mastercard®, A Forest for the Trees will take visitors on an hour-long journey through a surreal forest of magic, music, and wonder—with animatronic performing trees, illusions of fire, and interactive sound sculptures, all hidden within a 28,000-square-foot space in downtown Los Angeles. Responding to The Atlantic’s extensive writings that have shaped American attitudes toward nature for more than a century, the show is directed by Kaino working alongside Grammy-winning producer/musician David Sitek, as part of the duo’s new band project, HIGH SEAS.

A presale for Mastercard cardholders is open now*, with general admission tickets available for purchase beginning May 2. Mastercard cardholders also receive exclusive benefits, including 10% off tickets and a one-month digital trial subscription to The Atlantic. Additionally, in support of Mastercard’s commitment to restore 100 million trees by 2025 through the Priceless Planet Coalition, Conservation International will plant a tree for every ticket sold to the show. This is a limited-time experience for all ages.

A Forest for the Trees is conceived as a journey through a forest and asks audiences to reflect on humanity’s relationship with nature, our memory of the past, and our optimism about the future. The show is steeped in histories inspired by the people closest to the forests and nearby Los Angeles neighborhoods: from an immersive interactive fire illusion referencing the controlled burns that are central to Native forest stewardship, to the symbolic resurrection of an iconic 144-year-old tree from Olvera Street felled by a recent storm. A Forest for the Trees will share transformative stories through spectacular illusions, bringing together art, music, and story in surprising new ways to create an experience filled with meaning and purpose.

A Forest for the Trees is created and directed by internationally renowned, Los Angeles–based artist Glenn Kaino, whose immersive art installation In the Light of a Shadow is currently on view at MASS MoCA. The show is inspired by The Atlantic’s editorial series “Who Owns America’s Wilderness?,” which launched in 2021 with the cover story “Return the National Parks to the Tribes” written by David Treuer and edited by Ross Andersen, and by The Atlantic’s 165 years of writing by some of the most influential voices on America’s natural spaces. That tradition began with the work of Ralph Waldo Emerson, a co-founder of the magazine, and continued through the end of the 19th century, when John Muir made his case for the national parks in The Atlantic.

Over the past year, Kaino has been working alongside an interdisciplinary collective of artists, musicians, tribal leaders, and environmentalists to bring A Forest for the Trees to life. Kaino and his team also draw from more than a decade of deep research into the field of magic, including the production of the hit off-broadway show and film In & Of Itself. Vance Garrett (Sleep No More, Museum of Ice Cream) serves as executive producer, bringing his deep background in immersive theater to the show, which is organized in collaboration with Superblue’s senior curator Kathleen Forde.

“I have worked my entire career to build the tools and relationships that have allowed me to embark upon a project of this unprecedented scale and ambition, both conceptually and formally,” Kaino said. “Intergenerational problems of this magnitude require new thinking and new models about how we bring together traditional ecological knowledge and advanced technology. It is my hope that this show can provide inspiration into how to connect and contribute to some of the most pressing issues of our time, in a dynamic and exciting way that our audience can take home with them.”

Among the collaborators and creators involved with A Forest for the Trees:

• Original music throughout the project is produced by Grammy Award–winning producer and musician David Sitek.
• The show is narrated by actor Jesse Williams.
• The singer-songwriters Priscilla Ahn, Kittie Harloe, and Alice Smith perform in original songs by HIGH SEAS created for the show.
• The food and beverage program is directed by celebrated chef Minh Phan of porridge + puffs and PHENAKITE, the latter of which earned its first Michelin star last year, is a semi-finalist for a 2022 James Beard Award, and was named Los Angeles Times Restaurant of the Year in 2021.
• The on-site store is conceived and curated in collaboration with ThunderVoice Eagle, whose work explores conditions of memory and the sacred, carrying on the lineage of sustainable, hand-crafted Native fashion through unique collaborations between Native cultures.
• Dakota and Lakota teacher and community organizer Breanne Luger is contributing writing and performances.
• Laundi Keepseagle, a Lakota creative producer and community architect from the Standing Rock reservation, has been a key collaborator.
• Bill Tripp, Director of the Department of Natural Resources, from the Karuk Tribe, important stewards of the California forests and the inspiration for many of the artworks, has been the primary consultant for the project.
• Ukrainian art director Kirill Yeretsky created illustrations that help bring the stories to life.

The project is developed and executive produced by Atlantic Ventures, a business development group at The Atlantic that creates large-scale initiatives grounded in The Atlantic’s most consequential journalism.

“When The Atlantic published the profound Wilderness project in 2021, we knew this was the opportunity to explore a completely new arena for expressing the force of an Atlantic idea,” said The Atlantic’s Brad Girson, executive director of Atlantic Ventures and executive producer of the show. “In Glenn Kaino and Kathleen Forde, we found creative partners whose ambition, spirit, and experience matched our own. We are very excited about this work and the way it represents a new approach to business and brand development in media.”

“Glenn Kaino is a visionary artist, whose work is emblematic of the way artists can change how we see the world and each other. Superblue’s partnership with The Atlantic reflects our shared commitment to creating platforms for transformative projects such as this one,” said Mollie Dent-Brocklehurst, co-founder and CEO, Superblue.

“A Forest for the Trees is a brilliant reflection of several of Mastercard’s commitments—one to protecting our planet and forest restoration through the Priceless Planet Coalition and another, to leading the marketing industry in creating Priceless experiences that bring people closer to their passions,” said Rustom Dastoor, EVP, Marketing and Communications, North America, Mastercard. “We’re thrilled to have such incredible partners in Glenn Kaino and The Atlantic, to help give people a way to enjoy themselves while simultaneously giving back to a cause they care about.”

Bill Tripp, Director of the Department of Natural Resources for the Karuk Tribe, and a consultant on the project, added “It has been an exciting endeavor helping to inform A Forest for the Trees, which aims to inspire understanding of how fire exclusion has impacted the Karuk people and the natural environment. I am thrilled that these issues will be explored in such an unprecedented manner through this show and brought to life in such interesting ways for a completely new audience.”

A Forest for the Trees

WEBSITE
AForestLA.com

LOCATION
Ace Mission Studios at 516 South Mission Road, Los Angeles

TICKETS
$10–$50 (children and adults, peak and non-peak)

DATES
Opening Friday, May 13, for a limited run through summer 2022

GENERAL HOURS
Wednesday–Sunday, 12–6pm (check for daily hours)

SOCIAL MEDIA HANDLES
@aforestLA on Facebook, Instagram, Twitter, TikTok

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.