Taco John's launches enhanced loyalty program offering a new points-based system in which users can earn 10 points for every dollar they spend

Sample article from our Foodservice Industry

CHEYENNE, Wyoming , May 10, 2022 (press release) –

It’s never been easier to Olé the Day at Taco John’s® now that the popular quick-service restaurant has rolled out a new and improved loyalty program!

Loyalty members on the Taco John’s App will now benefit from an all-new points-based program, aptly named “Bigger Bolder Rewards.” Fans who join can earn 10 points for every $1 they spend in-store, in the drive-thru or through mobile or delivery orders made on the App. After accumulating 200 points, users will be able to unlock Taco John’s treasures like Crispy Beef Tacos, Potato Olés®, Fried Chicken Tacos, Churros and more.

Along with redeeming rewards, members now have access to exclusive offers, limited-time items and upcoming initiatives through the program. They’ll also receive a FREE Small Combo just for downloading the App and signing up!

“At Taco John’s, we’re committed to elevating the guest experience and engaging our fans in new ways,” said Chief Marketing Officer Barry Westrum. “By receiving data-driven insights from Bigger Bolder Rewards, we will be able to better understand our guests’ preferences and evolve as a brand to create even more craveable, premium items. We can’t wait to see how our loyalty members respond to this advanced program that’s full of delicious rewards!”

Bigger Bolder Rewards loyalty points expire after about six months, so be sure to head to your nearest Taco John’s to unlock your special offers and make your taco dreams a reality.

With its fusion of distinctive flavors and south-of-the-border spices, the Taco John’s menu offers several signature items, including Meat & Potato Burritos, Stuffed Grilled Tacos, Potato Olés® and bold and craveworthy Fried Chicken Tacos. Taco John’s features signature specials like Taco Tuesday®, discounted breakfast burritos on Wake Up Wednesday!® and the everyday $1-$2-$3 ValuEST Menu. Download the Taco John’s App and like Taco John’s Facebook page for exclusive deals.

About Taco John’s®

Founded in 1969 in Cheyenne, Wyoming, Taco John’s® has been serving bigger. bolder. better. flavors for more than 50 years. Now, Taco John’s operates and franchises nearly 400 restaurants in 22 states – making it one of the largest Mexican quick-service restaurant brands in America. With bold originals like Potato Olés®, Taco John’s knows how to Olé The Day. Taco John’s prides itself on serving generous portions of its signature menu items that are made-to-order using fresh, high-quality ingredients, seasonings and sauces. The brand was listed No. 7 in the “Mexican Food” category on Entrepreneur’s “Top Food Franchises of 2022” and was recently recognized by QSR Magazine as a “Top 15 Chain Ready to Contend as Fast Food’s Top Players.” Taco John’s is led by CEO Jim Creel, who was named one of “The Most Influential Restaurant CEOs in the Country” by Nation’s Restaurant News in 2022. For more information, visit tacojohns.com and follow Taco John’s on Facebook, Instagram, Twitter and TikTok.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order foodservice industry coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.