Taco Bell® Tests First-Ever Agua Refrescas, Refreshing Beverages Made With Real Fruit

Sample article from our Foodservice Industry

April 11, 2024 (press release) –

Taco Bell releases limited-time line of fruit-infused, energy-boosting Agua Refrescas exclusively at one Southern California location

TLDR:

  • Taco Bell introduces Agua Refrescas, elevated beverages featuring real fruit pieces* in three distinct flavors: Strawberry Passionfruit, Peach Mango, and Dragonfruit Berry
  • Available in a 16oz size cup for fans to enjoy for $3.99
  • All assets for Agua Refrescas can be found here

Irvine, Calif. (April 11, 2024) – Taco Bell is testing Agua Refrescas, a new line of refreshing and vibrant beverages infused with sweet and tangy fruit flavors, mixed with real fruit pieces and a green tea base to boost energy. The new drinks include Strawberry Passionfruit, Peach Mango, and Dragonfruit Berry, giving fans in Southern California the perfect pairing for their Taco Bell favorites and, of course, the new Cantina Chicken menu. They are available in a 16 oz cup for $3.99, today, in-store only at 2222 Barranca Pkwy, Irvine, CA 92606 over the next five weeks, or while supplies last (excluded from Happier Hour).

“We want to make our beverages just as iconic as our food,” said Taylor Montgomery, Chief Marketing Officer. “Our new Agua Refrescas are a perfect, vibrant pairing with everything our fans crave from Taco Bell and will help us on our journey to make Taco Bell a beverage destination.”

The Agua Refrescas are Taco Bell’s newest beverage test, following the recent Southern California test of Coffee Chillers and Churro Chillers, underscoring the brand’s commitment to delivering bold flavors and making Taco Bell a destination for more than its craveable food.

*Fruit is freeze dried and Agua Refrescas' contain artificial colors

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