March 16, 2022
(press release)
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- Starbucks today announced an integrated partnership with Grab, Southeast Asia’s leading superapp, across six markets, including
- Customers can earn more Starbucks Rewards on their orders through an integrated loyalty program - Wide-ranging partnership will cover Southeast Asia’s six largest markets by 2024 - Expands the Starbucks FoodShare program to communities in
Starbucks today announced an integrated partnership with Grab, Southeast Asia’s leading superapp, across six markets, including
Customers will be able to enjoy more personalized and convenient experiences that deepen their connection to Starbucks through a range of Grab services including GrabPay, GrabRewards, GrabFood, GrabExpress and GrabGifts. Building on Starbucks and Grab’s shared commitment to creating positive impact, the partnership will also help provide food assistance to communities in need across
“As one of the most digitally connected regions in the world,
“Consumers like the convenience of food delivery but they also enjoy meeting up with friends in Starbucks over a cup of coffee. We believe the online ordering and in-store dining experience will become more connected, as brands in
Integrated loyalty program A first for Starbucks in
Delivering seamless customer experiences across
Customers will be able to enjoy the Starbucks experience through expanded options and solutions through Grab including: * Pay with the same e-wallet online and in-store: Customers will have the option to pay for their orders via their GrabPay e-wallets in-store and in-app, giving them more ways to earn GrabRewards as well as Starbucks Rewards Stars. * Order online for in-store pick-up via GrabFood: Customers can skip the line and order their favorite food and beverage items directly from GrabFood’s self-pick up feature, which will inform them when their orders are ready for pick up * Instant delivery via GrabExpress: Customers can get their favorite Starbucks food and beverages delivered to their doorsteps faster than before by GrabExpress, when they order via Starbucks owned channels. * Social gifting through GrabGifts: Customers can now purchase and send pre-loaded Starbucks gift cards to friends and family via the Grab app in
Creating Positive Impact through Starbucks FoodShare program As part of Starbucks People Positive aspirations, focused on enhancing the well-being of all who connect with Starbucks, the company will launch its
Since entering the
Source: Grab [Category: Hospitality, Restaurants/ Food Chains, Partnerships and Alliances]
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