Smurfit Kappa wins 12 WordStar awards, more than any other entrant; winning entries include an octagonal cake box, a transportation pack for electric scooters, a POS display for sardines, ecommerce pack for plants that keeps the soil and pot separate

Sample article from our Foodservice Industry

January 12, 2024 (press release) –

Packaging leader leaves competitors behind to pick up 12 awards

Smurfit Kappa has demonstrated its leadership in the packaging industry by picking up an impressive 12 WordStar awards, more than any other entrant.

The achievement in the prestigious global packaging awards is testament to Smurfit Kappa’s unwavering commitment to designing the most innovative, creative and sustainable solutions for its customers.

Solutions that distinguished themselves in this year’s WorldStar awards include an octagonal cake box, a transportation pack for electric scooters and a striking point-of-sale display for sardin

The ecommerce category was an area in which Smurfit Kappa shone. One of the products that caught the judges’ eyes in this category was a clever ecommerce pack for plants which keeps the soil and pot separate to prevent spillage and arrive intact.

Smurfit Kappa’s sustainability credentials were evident in each of the 12 winning submissions. A 100% paper-based reel for engineering components, previously made from plastic and metal, eliminated 35 tonnes of plastic annually.

A pack created for the PPG paint multinational was one of the stars of the Household category. The plastic jerry can was replaced with a Bag-in-Box solution which facilitates easier pouring of the paint and led to an 80% plastic reduction.

Commenting on Smurfit Kappa’s success, Arco Berkenbosch, Chief Innovation Officer at Smurfit Kappa, said: “We are thrilled to have come out top at these highly respected and global awards. Over the years, we have built up a collection of over 8000 designs on our Innobook tool which our design teams can draw on for inspiration. This has really helped to foster a culture of creativity and raise the bar internally.

“I’d like to congratulate the talented people across Europe and the Americas that came up with these award-winning solutions. All of them solved a particular problem for the customer in a truly unique way and delivered considerable sustainability benefits.”

You can watch a short video of our winning products here.

The WorldStar awards are run annually by the World Packaging Organisation and recognise the best packaging innovations across the globe.

Smurfit Kappa’s winning products in WorldStar 2024

  • Colombia - Engineering product reels - Colombia
  • Czech Republic & Slovakia - Octagonal cake box
  • Denmark -  Bag-in-Box paint box
  • Denmark - Potted plant eCommerce pack
  • Germany  - eCommerce bottle pack
  • Germany - Frozen doughnut pack
  • Germany - Tissue-based foam replacement for cushioning
  • Portugal - Point-of-sale display for sardines
  • Spain - E-scooter transit pack
  • Spain - AgroLife fresh fruit & vegetable pack
  • Spain - eCommerce bottle pack
  • Sweden - In-store display for Lindt chocolate





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Chelsey Quick
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