Brazil
,
October 26, 2022
(press release)
–
The American fast food chain Carl's Jr. seeks an investor to return to operate in
The
"We are around
Unit of the fast food chain Carl's Jr. - @carlsjr on Facebook The executive said that positive returns from the chain in Latin American countries, such as
According to Mushkin, the plan to return to
The focus is, at first, the city of São Paulo, already full of fast food chains and hamburger restaurants, and nearby cities, such as
"It's not crazy to think about another burger chain when you are positioned correctly," he said. Wendy's, was one of the latest American brands to try its luck in the country. The chain decided to close all its stores in
Now Carl's Jr. estimates investment of between at least
"We think it is possible [to open a hundred stores in five years] and that it will give the kind of penetration that makes a brand become successful in a place like
The executive said that in other developing countries the larger Carl's Jr. stores require about
"We are positioning ourselves a little bit higher than rivals like
The conversations last week with investors who may become master-franchisees of Carl's Jr. were productive, said Mushkin, without identifying, however, the interested groups. According to him, there were no discussions with listed companies, although this door is not closed. In the
Large restaurant chains would be the ideal partners, but private equity firms are also open options, according to the executive. Even companies from other sectors, but with complementary experiences, including expertise in Brazilian retail or in acquiring good geographic points, can be alternatives. "We can teach them the restaurant part," he said, adding that CKE has partnerships of different types around the world. To gain scale quickly, CKE wants more privileged location, which, for Mushkin, was one of the "problems" in the brand's previous passage in
CKE expects to close a deal with a new investor to relaunch the chain in
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