SHANGHAI
,
December 11, 2023
(press release)
–
- Unilever makes its sixth CIIE appearance Unilever has appeared at the China International Import Expo (hereinafter referred to as the "CIIE") as a founding member of the exhibitor alliance and a "Quality Student" for the sixth consecutive year. This year coincides with the 100th anniversary of Unilever's investment in China. Amid the opportunities provided by China to build a new development pattern, Unilever has firmly fulfilled its commitment to deepening its presence in China and continuously strengthened localized innovation and sustainable development. At this conference, Unilever, with the theme of "Century of Lever, U spread to thousands of families", brought more than ten of its brands and hundreds of products to the CIIE stage, and brought breakthrough skin care patented technologies and new Public welfare actions interpret Unilever’s passion to accompany the growth of Chinese consumers and help thousands of Chinese families continuously improve their sense of happiness and gain in life from multiple perspectives. "In the six years since the CIIE was held, it has become an important platform for the world to share China's development opportunities, bringing huge development opportunities to enterprises." Qu Wei, President of Unilever China, said: "2023 will also be the 100th anniversary of Unilever's investment in China. anniversary, our confidence in deeply cultivating China remains unchanged, and we have always implemented the corporate mission of 'making sustainable life within reach'. In this market that continues to deepen its opening up and moves with the world, Unilever looks forward to bringing more opportunities to the world through CIIE. We will bring more sustainable innovation results to local consumers, introduce more 'Made in China' and 'R&D in China' to the world, and help thousands of families continue to improve their sense of happiness and gain in life." Taking China's development as the engine, serving the lives of thousands of families for a century Since entering the Chinese market in 1923, Unilever has embarked on a century-old legendary journey of continuously creating a better life for Chinese consumers. Today, China is one of Unilever's three most important growth markets in the world, serving 80% of Chinese urban households. and more than 40 well-known consumer brands, continue to lead the development of sub-categories and bring more personalized, sustainable and high-quality products to Chinese consumers. Unilever took advantage of the CIIE stage to celebrate its centenary milestone with the world. With "Century of Unilever, U spread to thousands of families" as the exhibition theme, and inspired by the centenary time train "pushing into" the booth, it created an exhibition area of over 500 square meters to provide Visitors to the event were brought an immersive interactive experience and experienced Unilever’s century-old innovation and heritage in China. Focusing on diversified new products, presenting a "feast" of daily consumer goods This year, the "Centennial Lever" time train was fully loaded with more than 10 brands and more than 100 high-quality new products at the CIIE. Unilever's widely watched "old friends" at CIIE have further demonstrated their innovation capabilities, such as Vaseline Vaseline Pro Derma Essence Series and Radiant Radiance Moisturizer, Dove Body Scrub, AHC Love and Pure Healing Facial Repairing double essence water, specializing in moisturizing and repairing essence water and essence milk, LUX "Light Sensation" shampoo and hair care series, TUNEMAKERS barrier repair special moisturizing essence, "Black Label" anti-aging set, PROUDMEN men's mineral mud cleansing balm, "Gentleman's Suit" fragrance spray, etc. were all neatly displayed at the Unilever CIIE booth. In addition, Unilever also brought its oral nutrition and hair health brand Nutrafol to the Expo for the first time. As a "new star" at the Unilever CIIE booth, Nutrafol brought its star product - Nutrafol Hair Nutrition Capsule Dietary Supplement ("NF Gold Capsule") to help solve hair health from the root Problems, and scientifically proportion ingredients according to the different physiological structures of men and women, carry out differentiated product customization, and create innovative solutions to meet consumers' diverse hair nutrition needs. With the CIIE as the fulcrum, innovative technological achievements "landed and blossomed" At this CIIE, Unilever will solemnly promote its breakthrough "Chinese R&D" achievements in the field of antioxidants in the global skin care industry. After nearly 10 years of painstaking research and development, Glutathione Amino Acids Precursors (GAP) was launched under the leadership of Unilever’s China R&D team and was released in China for the first time this year. This topical glutathione technology exclusively developed by Unilever can effectively address the problem of easy loss of glutathione, an endogenous antioxidant component of human cells. By promoting the effective synthesis of glutathione by skin cells, it can significantly improve Skin’s inherent antioxidant power. This technology has successfully applied for nearly 20 global patents, participated in the World Congress of Dermatology (WCD), a global dermatology event, for two consecutive years, and won the Platinum Award. Vaseline, a brand of Unilever, is expected to innovatively launch the first series of body lotions that fully utilize glutathione technology for the Chinese market in 2024. Unilever will also launch a new public welfare cooperation project with the China Youth Development Foundation during the CIIE to help schools in remote areas optimize their infrastructure, create a good learning and living environment for teenagers in remote areas, and further promote the development of equitable education. The century-old process lasts forever, and Unilever is a witness and participant in China's acceleration of high-quality development. Guided by the mission of "making sustainable life within reach", Unilever will accelerate innovation, lead category upgrading and industry development, and jointly open up the next full-fledged world with consumers in China and around the world with better products and services. A century-old chapter in happiness and fulfillment. Unilever has appeared at the China International Import Expo (hereinafter referred to as the "CIIE") as a founding member of the exhibitor alliance and a "Quality Student" for the sixth consecutive year. This year coincides with the 100th anniversary of Unilever's investment in China. Amid the opportunities provided by China to build a new development pattern, Unilever has firmly fulfilled its commitment to deepening its presence in China and continuously strengthened localized innovation and sustainable development. At this conference, Unilever, with the theme of "Century of Lever, U spread to thousands of families", brought more than ten of its brands and hundreds of products to the CIIE stage, and brought breakthrough skin care patented technologies and new Public welfare actions interpret Unilever’s passion to accompany the growth of Chinese consumers and help thousands of Chinese families continuously improve their sense of happiness and gain in life from multiple perspectives. "In the six years since the CIIE was held, it has become an important platform for the world to share China's development opportunities, bringing huge development opportunities to enterprises." Qu Wei, President of Unilever China, said: "2023 will also be the 100th anniversary of Unilever's investment in China. anniversary, our confidence in deeply cultivating China remains unchanged, and we have always implemented the corporate mission of 'making sustainable life within reach'. In this market that continues to deepen its opening up and moves with the world, Unilever looks forward to bringing more opportunities to the world through CIIE. We will bring more sustainable innovation results to local consumers, introduce more 'Made in China' and 'R&D in China' to the world, and help thousands of families continue to improve their sense of happiness and gain in life." Taking China's development as the engine, serving the lives of thousands of families for a century Since entering the Chinese market in 1923, Unilever has embarked on a century-old legendary journey of continuously creating a better life for Chinese consumers. Today, China is one of Unilever's three most important growth markets in the world, serving 80% of Chinese urban households. and more than 40 well-known consumer brands, continue to lead the development of sub-categories and bring more personalized, sustainable and high-quality products to Chinese consumers. Unilever took advantage of the CIIE stage to celebrate its centenary milestone with the world. With "Century of Unilever, U spread to thousands of families" as the exhibition theme, and inspired by the centenary time train "pushing into" the booth, it created an exhibition area of over 500 square meters to provide Visitors to the event were brought an immersive interactive experience and experienced Unilever’s century-old innovation and heritage in China. Focusing on diversified new products, presenting a "feast" of daily consumer goods This year, the "Centennial Lever" time train was fully loaded with more than 10 brands and more than 100 high-quality new products at the CIIE. Unilever's widely watched "old friends" at CIIE have further demonstrated their innovation capabilities, such as Vaseline Vaseline Pro Derma Essence Series and Radiant Radiance Moisturizer, Dove Body Scrub, AHC Love and Pure Healing Facial Repairing double essence water, specializing in moisturizing and repairing essence water and essence milk, LUX "Light Sensation" shampoo and hair care series, TUNEMAKERS barrier repair special moisturizing essence, "Black Label" anti-aging set, PROUDMEN men's mineral mud cleansing balm, "Gentleman's Suit" fragrance spray, etc. were all neatly displayed at the Unilever CIIE booth. In addition, Unilever also brought its oral nutrition and hair health brand Nutrafol to the Expo for the first time. As a "new star" at the Unilever CIIE booth, Nutrafol brought its star product - Nutrafol Hair Nutrition Capsule Dietary Supplement ("NF Gold Capsule") to help solve hair health from the root Problems, and scientifically proportion ingredients according to the different physiological structures of men and women, carry out differentiated product customization, and create innovative solutions to meet consumers' diverse hair nutrition needs. With the CIIE as the fulcrum, innovative technological achievements "landed and blossomed" At this CIIE, Unilever will solemnly promote its breakthrough "Chinese R&D" achievements in the field of antioxidants in the global skin care industry. After nearly 10 years of painstaking research and development, Glutathione Amino Acids Precursors (GAP) was launched under the leadership of Unilever’s China R&D team and was released in China for the first time this year. This topical glutathione technology exclusively developed by Unilever can effectively address the problem of easy loss of glutathione, an endogenous antioxidant component of human cells. By promoting the effective synthesis of glutathione by skin cells, it can significantly improve Skin’s inherent antioxidant power. This technology has successfully applied for nearly 20 global patents, participated in the World Congress of Dermatology (WCD), a global dermatology event, for two consecutive years, and won the Platinum Award. Vaseline, a brand of Unilever, is expected to innovatively launch the first series of body lotions that fully utilize glutathione technology for the Chinese market in 2024. Unilever will also launch a new public welfare cooperation project with the China Youth Development Foundation during the CIIE to help schools in remote areas optimize their infrastructure, create a good learning and living environment for teenagers in remote areas, and further promote the development of equitable education. The century-old process lasts forever, and Unilever is a witness and participant in China's acceleration of high-quality development. Guided by the mission of "making sustainable life within reach", Unilever will accelerate innovation, lead category upgrading and industry development, and jointly open up the next full-fledged world with consumers in China and around the world with better products and services. A century-old chapter in happiness and fulfillment.
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