Unilever kicks off multi-brand partnership with UEFA EURO 2024(TM)

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December 6, 2023 (press release) –

Published: 6 December 2023

Average read time: 2 minutes

Unilever and The Union of European Football Associations (UEFA) have today named brands from Unilever’s Nutrition and Personal Care Business Groups as Official Sponsors of UEFA EURO 2024^TM.

Some of Unilever’s best-known Nutrition and Personal Care brands, from Hellmann’s and Knorr to Dove and Rexona (also known as Sure) named as Official Sponsors of UEFA EURO 2024^TM.
Sponsorship activity alongside Unilever’s key retail partners will include ticket giveaways and special experiences for football fans.
UEFA EURO 2024^TM is expected to attract a live audience of around 5 billion people worldwide bringing people together as they watch the tournament.

From Unilever’s portfolio of household favourites, the Nutrition brands that will activate throughout UEFA EURO 2024^TM include Hellmann’s, Calve, Knorr, Colman’s, Amora, and The Vegetarian Butcher. Building on Unilever Personal Care’s record of sponsoring major sporting events and building a love of sport at a community level, Rexona (also known as Sure, Shield and Degree globally), Dove Men+Care, Axe (Lynx in the UK), Radox and Dusch Das are also Official Sponsors.

As the world’s most popular sport, actively followed by 67% of Europeans ¹, millions of people will come together over their shared love of the game. It is anticipated that UEFA EURO 2024^TM will attract a cumulative live audience of 5 billion people worldwide. UEFA EURO 2024^TM will welcome 2.7 million fans in person as they watch 51 matches across 10 German cities.

Peter Dekkers, Nutrition General Manager Europe, Unilever said: “The enjoyment of food plays such an important role in how we come together with friends and family over sporting events, whether we’re watching together with thousands of others in stadia or cheering from the comforts of home. Unilever Nutrition brands are proud to be part of this huge European event, which also has global appeal, and to reach more people through their love of football.”

Fulvio Guarneri, Personal Care General Manager Europe said: “It is a great source of pride for us to be supporting UEFA EURO 2024^TM. Our Personal Care brands are all about helping people to feel clean and confident, and to participate in sports, so this is a great way to engage with the millions of consumers who will be coming together during the tournament, whether supporting their national teams or building a love of football in communities”.

“We are delighted to announce our partnership with Unilever for UEFA EURO 2024^TM, a collaboration that celebrates a shared passion and commitment to connecting with football fans across Europe and the world," said Guy-Laurent Epstein, Marketing Director at UEFA. “Unilever’s nutrition and personal care brand portfolio reaches billions of people every day, and I am confident that together we will bring a new dimension of engagement and excitement to fans everywhere.”

In the lead up to and throughout the tournament, Unilever’s brands will work alongside key retail partners across Europe and create opportunities for shoppers to win tickets and enjoy special fan experiences. The brands will also activate in official fan zones at the tournament.

About UEFA

UEFA EURO 2024 will take place from 14 June to 14 July 2024 across ten host cities in Germany: Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt, Gelsenkirchen, Hamburg, Leipzig, Munich and Stuttgart. Germany was chosen to stage the 17th edition of the UEFA European Championship at a UEFA Executive Committee meeting on 27 September 2018. West Germany hosted the 1988 edition, but this will be the first time Germany has staged the UEFA European Championship since reunification.

UEFA – the Union of European Football Associations – is the governing body of European football. It is an association of associations, a representative democracy, and is the umbrella organisation for 55 national football associations across Europe. Its objectives are, among other things, to deal with all questions relating to European football, to promote football in a spirit of unity, solidarity, peace, understanding and fair play, without any discrimination on the part of politics, race, religion, gender or any other reason, to safeguard the values of European football, promote and protect ethical standards and good governance in European football, maintain relations with all stakeholders involved in European football, and support and safeguard its member associations for the overall well-being of the European game.

Safe Harbour

This announcement may contain forward-looking statements, including 'forward-looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words such as 'will', 'aim', 'expects', 'anticipates', 'intends', 'looks', 'believes', 'vision', or the negative of these terms and other similar expressions of future performance or results, and their negatives, are intended to identify such forward-looking statements. Forward-looking statements also include, but are not limited to, statements and information regarding the Unilever Group's (the 'Group') emissions reduction targets and other climate change related matters (including actions, potential impacts and risks associated therewith). These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance or outcomes.

Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements. Among other risks and uncertainties, the material or principal factors which could cause actual results to differ materially are: Unilever's global brands not meeting consumer preferences; Unilever's ability to innovate and remain competitive; Unilever's investment choices in its portfolio management; the effect of climate change on Unilever's business; Unilever's ability to find sustainable solutions to its plastic packaging; significant changes or deterioration in customer relationships; the recruitment and retention of talented employees; disruptions in our supply chain and distribution; increases or volatility in the cost of raw materials and commodities; the production of safe and high quality products; secure and reliable IT infrastructure; execution of acquisitions, divestitures and business transformation projects; economic, social and political risks and natural disasters; financial risks; failure to meet high and ethical standards; and managing regulatory, tax and legal matters. A number of these risks have increased as a result of the Russia/Ukraine war.

These forward-looking statements speak only as of the date of this announcement. Except as required by any applicable law or regulation, the Group expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Group's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

Further details of potential risks and uncertainties affecting the Group are described in the Group's filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including in the Unilever Annual Report and Accounts 2022 and the Annual Report on Form 20-F 2022.

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