Treasury Wine Estates launches its first China-sourced wine in the 2023 Penfolds Collection: the Chinese Winemaking Trial (CWT) 521; the wine is a blend of cabernet sauvignon and marselan sourced from Shangri-la and Ningxia

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July 21, 2023 (press release) –

Treasury Wine Estates Ltd (TWE) has launched its first China -sourced wine in the prestigious 2023 Penfolds Collection: the Chinese Winemaking Trial (CWT) 521. The wine is a blend of cabernet sauvignon and marselan sourced from Shangri-la in the south-western Yunnan province and Ningxia , in the country’s central-north. It will be available in limited quantities globally from 3 August 2023 .

Original Press Release:

July 20 -- Treasury Wine Estates issued the following news release:

Treasury Wine Estates Ltd (TWE) cemented its long-term commitment to China’s wine industry with the launch of its first China -sourced wine in the prestigious 2023 Penfolds Collection: the Chinese Winemaking Trial (CWT) 521.

It follows the launch of ‘One by Penfolds’ in China in 2022, and the more recent global launch featuring Penfolds wine from China , Australia , the US and France . CWT 521 is a blend of cabernet sauvignon and marselan sourced from Shangri-la in the south-western Yunnan province and Ningxia , in the country’s central-north. It will be available in limited quantities globally from 3 August 2023 , retailing for AUD150 per bottle.

TWE Chief Executive Officer Tim Ford said the company’s ongoing commitment to China was a key component of its long-term strategy focused on premium and luxury wine, as well as its multi-regional sourcing model: “Penfolds continues to appeal to consumers around the world as a hallmark of quality, luxury, and innovation. We look forward to continuing to collaborate with colleagues and partners in China to bring China -sourced Penfolds wine to the world alongside the range from France , the US and Australia . We see a bright future for China as a premium and luxury winemaking region.”

The wine was unveiled by Penfolds Chief Winemaker Peter Gago at a press conference in Shangri-La in China’s Yunnan province, attended by local Diqing Government officials and representatives of the China Alcoholic Drinks Association (CADA). TWE established a strategic co-operation agreement with the country’s peak alcohol body in 2022, which sees the two organisations working together to advance China’s wine industry on the global stage through technical knowledge and expertise exchange, as well as wine education and culture programs. The China Alcoholic Drinks Association’s Executive Director, Wang Qi , said, “We look forward to ongoing collaboration with Treasury Wine Estates to further develop China’s winemaking industry and support regional economic development.”

The CWT 521 launch follows last week’s announcement of the fashion entrepreneur NIGO being appointed as Penfolds first creative director, and the global launch of the One by Penfolds range in Hong Kong - including the Ningxia Red Blend previously only available in China . NIGO is the founder of street style retailer Human Made, Artistic Director of Japanese/French fashion brand KENZO, and a music producer – reinforcing the importance of culture-led partnerships in Penfolds approach to engaging a new, global demographic of consumers while honouring the brand’s South Australian heritage. As part of the global One by Penfolds release, a limited-edition range of luxury t-shirts and jackets designed by NIGO is available online, reflecting the label motifs of a crocodile, rooster, panda, and bear – echoing the four winemaking regions where One by Penfolds wines are sourced: Australia , France , China , and the US.

Penfolds continues to be popular with consumers in China and globally, with Penfolds Managing Director Tom King attributing the brand’s continued appeal to its innovative approach in engaging a younger, tech-savvy consumer interested in art, design and experiences. Speaking at the CWT launch in Shangri-La, he said “Penfolds continued growth cements its reputation as a global luxury icon; transcending the wine category and connecting with the ‘new luxurian’ consumer that’s interested in the world’s finest wines while also participating in new, creative experiences.”

Penfolds relationship with China dates back over a century, with the first bottles of Penfolds exported from South Australia to Shanghai in 1893. Penfolds Chief Winemaker Peter Gago has been visiting and working in China for over 3 decades, and the brand has continued its re-corking clinics across a range of locations in China . Solidifying its commitment to the regions where it produces wine, Penfolds also announced the establishment of its community and sustainability initiative, ‘Penfolds Evermore’. It will provide AUD1million in support for community and sustainability programs in Australia , the US, France and China over the next 5 years through a new grant program. More information on Penfolds Evermore will be available in early 2024.


* More than 60% of wine grapes planted in China are Cabernet Sauvignon

* Luxury and premium wines produced in China are earning global critical acclaim

* China’s wine traditions date back to 2,600BC, with the 1995 discovery of 200 clay vessels with traces of grape wine

* The first winery using modern viticulture was established in 1892, with Vitis Vinifera vines from Europe imported in the early 1880s


* The up-and-coming wine region in China’s south-west is renowned for its mountains, mineral-rich soil and long growing season

* While Yunnan is at relatively low latitude - the same as the Sahara Desert – its vineyards feature some of the highest-altitude plantings in the world: over 2,200m

* The moderate sunshine hours and high altitude, combined with high ultra-violet rays and reflected sun from the steep surrounding mountains, create a prolonged growing season

* Yunnan’s winters are relatively mild

* The 394,000 km2 region borders Myanmar ( Burma ), Laos and Vietnam

* Most grapes are grown high above the Mekong River Valley , the Dadu River Valley , and the Min River Valley

* The hilly terroir and mountainous elevations mean vineyards tend to be spread out

* Plantings of Cabernet Sauvignon Cabernet Franc and Syrah are spearheading the region’s fine wine offering, as well as Chardonnay and Pinot Noir


* Ningxia is a 66,400km2 region in China’s central-north

* The Yellow River creates vineyard irrigation conditions, with most vineyard plantings in the foothills of Helan Mountain , with a continental climate of hot summers and cold winters

* Many vineyards are planted at more than 1200 metres above sea level, where intense sunlight during the day and cool nights promote ideal ripening conditions and naturally balanced acidities

* Renowned for its Cabernet Sauvignon and Marselan blends, generous Chardonnays and crisp Rieslings, Ningxia also has plantings of Syrah and Merlot

* The region has had national and international investment in vineyards, wineries and tourism in recent decades.

Source: Treasury Wine Estates

[Category: Beverage & Tobacco, Liquor, Wine & Beer, New Offerings]

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