Treasury Wine Estates announces launch of the Wolf Blass 2023 Luxury Collection, featuring five wines ranging from AU$40-AU$200; wines include Grey Label Piccadilly Valley Chardonnay 2022 and Grey Label McLaren Vale Shiraz 2021

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April 28, 2023 (press release) –

Wolf Blass's 2023 Luxury Collection is a true reflection of Founder Wolfgang Blass’ commitment to making wines that honour the values of quality, character and consistency in every drop. The collection is comprised of five wines across three tiers - Grey, Black, and Platinum labels.

Original Press Release:

April 27 -- Treasury Wine Estates issued the following news release:

Today marks the release of the 2023 Wolf Blass Luxury Collection.

This year’s brand new 2023 Luxury Collection is a true reflection of Founder, Wolfgang Blass’ commitment to making wines that honour the values of quality, character and consistency in every drop and demonstrates the skill, passion, dedication and craftsmanship of Wolf Blass’ globally renowned winemakers.

Consisting of five wines across three tiers - Grey, Black, and Platinum labels - Wolf Blass Chief Winemaker, Chris Hatcher , believes this year’s outstanding portfolio of wines represents Australian winemaking at its very best.

“Wolf forged a new path in luxury Australian Wines, always setting a much higher standard amongst his peers and this philosophy remains as relevant today to the 2023 Luxury Collection as when he first began over 50 years ago.

Including the highly acclaimed and proudly iconic, Grey Label range – the first wine to bear the Wolf Blass name – these three dignified wines represent the benchmark styles of their regions, showcasing varieties that carry a definitive sense of place. Black Label, the first ultra-premium wine made by Wolfgang in 1973 – and the record four-time winner of Australia’s most prestigious wine trophy, the Jimmy Watson Trophy – put the winery on the map and embodies the history, style, and quality of Wolf Blass , establishing itself as one of Australia’s greatest wines. To complete the collection, Platinum Label, our ultimate wine, is the manifestation of unique terroir and vineyard excellence, enhanced with our winemakers' experience and skill,” said Hatcher.

The wines that form part of the 2023 Collection are:

* Grey Label Piccadilly Valley Chardonnay 2022 – RRP $40

* Grey Label McLaren Vale Shiraz 2021 – RRP $45

* Grey Label Langhorne Creek Cabernet Shiraz 2021 – RRP $45

* Black Label Barossa, Langhorne Creek , McLaren Vale Cabernet Shiraz Malbec 2021 – RRP $130

* Platinum Label Medlands Vineyard , Barossa Valley Shiraz 2021 – RRP $200

“Individually and collectively, these wines have been consistently recognised the world over. Sophisticated and multi-layered, they are equally traditional yet contemporary, showcasing the Wolf Blass hallmarks of power and elegance. We hope you enjoy our 2023 Luxury Release,” concluded Hatcher.

About Wolf Blass Wines

Wolf Blass was established in the Barossa Valley in 1966 and has grown from a humble tin shed to become one of the world’s most successful and awarded wine brands. A recipient of more than 10,000 medals and trophies at national and international wine shows, the essence of Wolf Blass wines is exemplified through the passion of its custodians past and present as they continuously strive to produce wines of quality, character and consistency.

Source: Treasury Wine Estates

[Category: New Offerings]

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