Tata Consumer Products to acquire Organic India, a ‘better for you’ organic brand spanning Food & Beverages and Nutraceutical categories

Sample article from our Food & Beverage

January 15, 2024 (press release) –

Tata Consumer Products is set to acquire Organic India, an organic brand in the Food & Beverages and Nutraceutical categories. The acquisition will expand Tata Consumer's product portfolio and target addressable market. Organic India has a strong presence in over 48 countries, with a focus on India and the USA . The brand offers a range of products including Herbal Supplements, Tea & Infusions, and Organic Packaged Foods . With strong relationships with over 12,000 farmers and certifications across the supply chain, Organic India has established itself as a trusted brand. The Total Addressable Market for Organic India's categories is significant, providing growth opportunities.

Key Highlights:

* The acquisition will bring synergy benefits in distribution, logistics, and overheads, while also driving portfolio premiumization and unlocking new markets.

* The Health & Wellness segment is experiencing increasing demand and changing consumer preferences, making it a strategic move for Tata Consumer.

* The CEO of Tata Consumer Products , Sunil D'Souza , is excited about the acquisition and the market opportunities it presents.

Original Press Release:

Jan. 12 -- Tata Consumer Products Limited issued the following news release:

Tata Consumer Products today announced that it has signed definitive agreements to acquire up to 100% of the issued equity share capital of Organic India, one of the strongest ‘better for you’ organic brands spanning Food & Beverages and Herbal & Traditional Supplements. This move is consistent with Tata Consumer’s strategic intent to expand its product portfolio and its target addressable market in fast-growing/high margin categories. This acquisition will create a Health & Wellness platform for Tata Consumer Products .

Organic India is a 25+ years established brand with a geographical footprint covering over 48 countries, substantially from India and the USA . Its product portfolio spans premium and high growth categories focused on sustainable living - Herbal Supplements, Tea & Infusions and Organic Packaged Foods . Organic India has strong, long standing relationships with 12,000+ farmers and unparalleled end to end organic certifications across the supply chain. It pioneered commercial cultivation of tulsi and introduced high value medicinal crops for farming in India . It has a portfolio of over 100 products in the Health & Wellness space.

The Total Addressable Market for the categories that Organic India is present in is Rs 7,000 crores in India and Rs 75,000 crores in international markets where Tata Consumer has a strong presence. This acquisition will provide significant synergy benefits in distribution, logistics and overheads apart from driving portfolio premiumization and unlocking additional channels and new markets. Structural growth drivers for this portfolio include increasing demand for Health & Wellness products, growing consumer awareness around wellness and changing consumer preferences.

Sunil D’Souza, MD & CEO, Tata Consumer Products said, “We are excited about bringing Organic India into Tata Consumer Products . This transaction aligns well with Tata Consumer’s overall strategic objectives and presents exciting market opportunities in the rapidly growing Health & Wellness segment. In addition, Organic India has built very strong relationships with farmers to create a robust organic supply chain with a trusted brand and a loyal consumer base. Organic India’s differentiated products and robust supply chain together with Tata Consumer’s distribution strength across channels in India and specific geographies globally makes us confident of accelerating momentum in the business while improving our margin profile.”

Mr. William Bissell , Managing Director of Fabindia said, “Tata is India’s most venerated and dynamic brand. For over a hundred and fifty years, it has stood as the visionary exemplar of Indian values: fairness, preservation of civilizational traditions, harmony with the natural world, and social uplift for all. That is why we are immensely excited that  they will be guiding Organic India through its next chapter and stewarding the vital mission for which Organic India stands.

We at Fabindia echo Jamsetji Tata’s vision that ‘The community is not just another stakeholder in business but is in fact the very purpose of its existence.’ Organic India works  with a community of tens of thousands of farmers who work only with socially and ecologically sustainable methods. We are confident that Organic India will continue to thrive with the Tatas’ leadership.”

Kotak Investment Banking, Trilegal and Sidley Austin have been TCPL’s exclusive financial and legal advisors for this transaction respectively.

About Tata Consumer Products Limited

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand , Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt , Tata Sampann and Tata Soulfull. In India , Tata Consumer Products has a reach of over 201 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 13,783 Crs with operations in India and International markets.

For more information on the Company, please visit our website www.tataconsumer.com

Source: Tata Consumer Products Limited

[Category: Beverage & Tobacco, Soft Drinks, M&A Activities]

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