Talking Rain Beverage launches new corporate social responsibility program, in which company's Sparkling Ice brand will spotlight a new charity partner each month and support its efforts through an activation or financial contribution

Sample article from our Food & Beverage

January 23, 2023 (press release) –

Talking Rain Beverage Company, the maker of bestselling sparkling water brand, Sparkling Ice beverages, is excited to announce the launch of a new CSR program, Flavorful Giving – an initiative that celebrates the people, places, and communities that inspire consumers to Live in Full Flavor. Throughout 2023, Sparkling Ice will partner with a different charitable organization every month—each with their own unique flavor—focusing on a range of topics including youth development, veteran care, wellness, education, and more.

This marks the most inclusive corporate social responsibility (CSR) effort in the brand’s history, as the company aims to reach more communities than ever before. Sparkling Ice will spotlight a new charity partner each month and support its efforts through an activation or financial contribution. Flavorful Giving is also part of the brand’s overarching Live in Full Flavor campaign.

“We are committed to not only bringing flavor to our consumers’ lives but also giving back to the communities in which we serve,” said Nina Morrison, SVP of Community Experience at Talking Rain Beverage Company. “Through the Flavorful Giving program, we are excited to partner with charities that are making a positive impact and bringing joy to those in need. We hope our Sparkling Ice consumers will follow along each month as we introduce new partners that are making a difference through the power of giving.”

For the month of January, Sparkling Ice is partnering with Good Sports, an organization dedicated to making sports and physical activity accessible to all children, regardless of their background or financial circumstances.  On Friday, January 27th, Sparkling Ice will team up with Good Sports to provide sporting goods to Bailey Gatzert Elementary, based in Seattle, WA, promoting equity and healthy habits through play.

“Good Sports is excited to partner with Sparkling Ice and to help kick off the Flavorful Giving Campaign for the month of January,” said Melissa Harper, Co-Founder and CEO of Good Sports. “By donating brand new equipment and apparel to the students at Bailey Gatzert Elementary School, we are helping to provide opportunities for physical activity to kids who need it most.”

The Sparkling Ice brand has a robust history of supporting communities through CSR initiatives, including town beautification projects, home builds for Veterans, and support for foster children. In 2022 Talking Rain Beverage Company hit a new donation milestone, having raised a total of $1 Million, to date, in support of non-profits benefitting America’s Veterans and Veteran families.

For More Information:
https://www.sparklingice.com/flavorfulgiving/

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

More from our Food & Beverage Coverage
See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.