April 11, 2024
(press release)
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Taco Bell releases limited-time line of fruit-infused, energy-boosting Agua Refrescas exclusively at one Southern California location TLDR: Irvine, Calif. (April 11, 2024) – Taco Bell is testing Agua Refrescas, a new line of refreshing and vibrant beverages infused with sweet and tangy fruit flavors, mixed with real fruit pieces and a green tea base to boost energy. The new drinks include Strawberry Passionfruit, Peach Mango, and Dragonfruit Berry, giving fans in Southern California the perfect pairing for their Taco Bell favorites and, of course, the new Cantina Chicken menu. They are available in a 16 oz cup for $3.99, today, in-store only at 2222 Barranca Pkwy, Irvine, CA 92606 over the next five weeks, or while supplies last (excluded from Happier Hour). “We want to make our beverages just as iconic as our food,” said Taylor Montgomery, Chief Marketing Officer. “Our new Agua Refrescas are a perfect, vibrant pairing with everything our fans crave from Taco Bell and will help us on our journey to make Taco Bell a beverage destination.” The Agua Refrescas are Taco Bell’s newest beverage test, following the recent Southern California test of Coffee Chillers and Churro Chillers, underscoring the brand’s commitment to delivering bold flavors and making Taco Bell a destination for more than its craveable food. *Fruit is freeze dried and Agua Refrescas' contain artificial colors # #
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