Nestle's Nespresso brand announces limited-time global launch of N°20, a 'bespoke Arabica coffee' featuring orange blossom aromas and fresh citrus notes

Sample article from our Food & Beverage

September 12, 2023 (press release) –

N°20 is a bespoke Arabica coffee cultivated exclusively for its superlative taste. It is the culmination of 20 years of research and dedication to create the perfect cup of coffee. The coffee is Q certified by the Coffee Quality Institute , an independent non-profit organisation.

Key Highlights:

* N°20 is a bespoke coffee cultivated exclusively for its superlative taste.

* The coffee team at Nespresso identified the finest Arabicas from its Coffee Collection Catalogue to create N°20.

* N°20 has an exquisite taste profile with orange blossom aromas and fresh citrus notes.

Original Press Release:

Sept. 12 -- Nestlé Nespresso issued the following news release:


Nespresso has announced the launch of N°20, a new and bespoke coffee cultivated exclusively for its superlative taste to surprise and delight coffee drinkers and the culmination of 20 years of research and dedication.

Born of a dream to create the ultimate cup of coffee in response to consumers’ increasingly discerning palates and penchant for rare and high-quality varieties, Nespresso’s coffee team began by identifying the finest Arabicas from its Coffee Collection Catalogue.

Since 2003, Nespresso’s coffee masters have worked tirelessly to create this high-quality Arabica coffee plant and identify the ideal terroir in which the new variety would flourish.

The result is a coffee which boasts an exquisite taste profile, featuring enticing orange blossom aromas and fresh citrus notes. N°20 is Q certified by the Coffee Quality Institute , an independent non-profit organisation that designates high standards of quality in the coffee industry.

A decades-long quest for perfection

Taking inspiration from generations of farmers who have traditionally cross-planted coffee varieties to create more resilient plants, Nespresso’s experts decided to use this common practice in their quest for taste perfection.

Once they settled on a combination which yielded this high-quality taste, the team set about looking for the ideal environment to plant the variety.

After experimental plantings in Colombia , Nicaragua and Indonesia , N°20 was eventually found to thrive best in the soil of the Cauca and Caldas regions of Colombia . There, the coffee was grown by just 59 farmers who collectively planted and cared for one million coffee trees of this new and unique Arabica variety.

In keeping with Nespresso’s commitment to making coffee a force for good, the 59 farmers who cultivated the new variety are all part of the Nespresso AAA Program and were consequently paid a premium as a reward for their investment in sustainable high quality.

Guillaume Le Cunff , CEO of Nespresso, said: “N°20 is the embodiment of Nespresso’s values: an obsession with perfection and a determination to innovate. Twenty years of dedication has resulted in an exquisite taste unlike anything that coffee-lovers have tried before. I’m thrilled to be able to share this labour of love with people – its quality is a true testament to what decades of passion can produce!”

Karsten Ranitzsch, Head of Coffee at Nespresso, said: “They say good things are worth waiting for, and that’s certainly true when it comes to N°20. Notes of orange blossom, accompanied by rich flowery and fruity aromatics and a bright, citric acidity combine to create a coffee with a rare, elegant and subtle personality. Developed with creating the perfect taste front of mind, N°20 is guaranteed to delight even the most discerning drinker.”

N°20 is a seasonal coffee, meaning that coffee lovers can enjoy its elegant and aromatic profile for a limited amount of time each year. To fully enjoy its rare and refined taste, Nespresso recommends that the subtle flavours of N°20 be best enjoyed as an espresso.

As it is a limited edition with a limited volume, it will initially launch in Nespresso Original capsules in 2023, before becoming available in Vertuo capsules next year.

About Coffee Quality Institute (CQI)

CQI is a non-profit organization working internationally to improve the quality of coffee and the lives of people who produce it. CQI is also the only third-party green coffee quality verification and certification in specialty and fine coffee that is globally recognized. More info can be found here:

Source: Nestlé Nespresso

[Category: Soft Drinks, Beverage & Tobacco, New Offerings]

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.