SINGAPORE
,
January 19, 2024
(press release)
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MILO is celebrating the Year of the Dragon by highlighting the cultural tradition of lion dance. They are collaborating with
Key Highlights: * MILO is collaborating with
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* The troupe trains four times a week and often late into the evening after their day jobs Original Press Release:
- Experience the cultural richness of lion dance at MILO® Van events on 13 and
About Nestlé As the leading Food, Nutrition, Health and
About MILO® Since the 1950s, MILO® has been championing youth sports development in
Footnote: [*]T&Cs apply. Visit nes.tl/wingoldwithmilo2024 to learn more. This promotion will run from 5 January to
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- Catch your favourite Mediacorp influencers live as they interact with an award winning lion dance troupe
- Stand a chance to be a daily or weekly gold winner with the purchase of MILO® 200ml Dragon Packs
To usher in the Year of the Dragon, MILO® is shining light on the cultural tradition of lion dance. MILO® will collaborate with reigning lion dance world champion,
Yiwei’s performances have won them various accolades at international and regional competitions, including their gold title at the 14th World Lion Dance Championships held in
The troupe trains four times each week, often late into the evening after their day jobs. Having to mount high poles and move from obstacle to obstacle at height, while carrying with them heavy props such as the lion head, put their physical fitness and endurance to the test. Beyond the physical demands, they also have to deal with the lack of a training space. Founder and coach
Recognising the importance of active energy and how lion dance exemplifies the sporting attributes of resilience and courage, MILO® will further enhance the profile of Yiwei and bring the community closer to the artform.
Enjoy MILO®, catch award-winning lion dance performances and spot your favourite stars!
For the first time ever, the MILO® Van will make its rounds during the
On
“We recognise the dedication and hard work that go behind this tradition and Yiwei’s passion, courage and resilience, which are aligned with MILO®’s values. We are thus partnering them to promote this sporting artform, enabling more Singaporeans to know about the ‘sport’ and giving it more recognition. Like Yiwei's lion dance performances, MILO® is best enjoyed with our community and our collaboration epitomises the joy of sharing with Singaporeans this Chinese New Year,” shared
Yiwei Athletic Association’s coach, Marcus added, “MILO® has been a big part of all our lives growing up. This recognition means a lot to us and we are excited to share our sporting passion and the festive spirit with Singaporeans at the various events.”
Just like how
Become a Gold Winner with MILO® this
Stand a chance to win gold in MILO®’s 龙 ing for Gold Lucky Draw! From 5 January to
To participate, simply purchase a MILO® 200ml
Find out more about MILO®’s
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