Nestle
made its debut at the 4th
China Innovative Food Conference
with its coffee business unit.
The China Innovrative Food Conference
held in
Dongguan
attracted many industry experts, practitioners, and more than 500 domestic and foreign leading brands to participate in the exhibition.
Nestle
displayed more than 20 products, including 1+2 instant coffee and silky latte ready-to-drink coffee.
Original Press Release:
Aug. 4
--
Nestle
issued the following news release:
On
August 4th
, Nestlé made its debut at the 4th
China Innovative Food Conference
with its coffee business unit.
The China Innovative Food Conference
held in
Dongguan
attracted many industry experts, practitioners, and more than 500 domestic and foreign leading brands to participate in the exhibition, discussing the development of food cutting-edge industries, product research and development, technological innovation and solutions, and discussing the innovation and development of the food industry new path. At the meeting,
Nestle
displayed more than 20 products, including not only 1+2 instant coffee and silky latte ready-to-drink coffee, which are popular with consumers, but also Nescafé Wake-up Whirlwind American-style instant coffee , Nescafé special fruit extract series roasted coconut flavor and many other hot new products. In addition, Nestlé also discussed "brand innovation and product innovation" with many industry partners.
In recent years, the needs of Chinese consumers in terms of diet and nutrition have been continuously iterated and updated, and the market has become more mature. The "White Paper on
China's
Food Consumption Trends in 2022" shows that in the context of the rise of new consumer demand, "scientific and technological innovation", "sustainable development" and "consumer experience" are key words for the future development of
China's
food industry. As a food industry giant with a development history of more than 150 years,
Nestle
adheres to the goal of "fully exploring the power of food and improving the quality of life of each individual, no matter the present or the future", and constantly innovates in line with changes in consumer demand. To bring consumers the highest quality, healthiest and most technologically-intensive products. The Nescafé Wake Up Whirlwind Ice American on display this time is a good example. This product not only fills the gap of iced American in the market, but also uses innovative technology to solve the difficulty that instant coffee products are difficult to dissolve in iced water and iced milk. In terms of local packaging, Nestlé has also done in-depth research and adopted a young and energetic design to attract the attention of the younger generation. Pour this iced americano into the bottled water at hand, shake it lightly, and enjoy a refreshing iced americano anytime, anywhere this summer!
Huang Yaoqin, general manager of
Dongguan Nestle Co., Ltd.
, said in a speech at the meeting: "With the development of the market, the needs of Chinese coffee consumers have become more and more abundant, and there are more and more demands for coffee. Nescafé is listening to the voice of consumers. , On the basis of understanding the needs of consumers, with the guarantee of a strong raw material and supply chain system, intelligent production and management system, continue to increase investment in coffee planting, quality, taste, technology and talents, and launch consumers' favorite coffee Products with long-term value and demand."
Participating in the
China Innovative Food Conference
held in
Dongguan
has a deeper meaning for Nestlé.
Nestle
invested in the establishment of
Dongguan Nestle Co., Ltd.
in 1998, which marked the official entry of Nescafé coffee, which has influenced the consumption concept of a generation, into
China
. Over the years, benefiting from
Dongguan's
superior geographical location, strong industrial foundation and good business environment,
Dongguan Nestle Co., Ltd.
has continued to grow and develop, and has also been able to bring many well-received innovative products to consumers, including
Nestle
Coffee 1+2 series, Absolute Black, Burning Soul, Starbucks Starbucks Cup, etc.
Innovation has always been the engine driving the development of Nestlé. Since taking root in the Chinese market for 36 years, Nestlé has always paid attention to changes in consumer demand and continuously updated products. In the future, Nestlé will continue to develop innovative products and services to bring high-quality products and services to Chinese consumers.
Disclaimer: The Above Content is Auto-Translated
Source:
Nestle
[Category: Events, Capital Refinance/Restructure]
