Nestle launches ice cream-inspired sharing bags in UK with Aero, Milkybar, Munchies, Rowntree's Randoms; range includes Aero Neapolitan Sharing Bag, Munchies Cookie Dough Flavor Sharing Bag, Milkybar Raspberry Ripple Sharing Bag, Rowntree's Randoms Cones

Sample article from our Food & Beverage

March 4, 2024 (press release) –

Nestlé Confectionery launches ice cream inspired sharing bags with Aero, Milkybar, Munchies, and Rowntree's Randoms. The new range for 2024 includes Aero Neapolitan Sharing Bag, Munchies Cookie Dough Flavour Sharing Bag, Milkybar Raspberry Ripple Sharing Bag, and Rowntree's Randoms Cones. Brand Manager Cat Mews expresses excitement for the new ice cream inspired range. Nestlé partners with dancer Jordan Banjo to release ice cream van jingles for the new range.

Key Highlights:

* New range includes Neapolitan Aero Melts, Raspberry Ripple Milkybar Buttons, Cookie Dough Munchies, and Ice Cream Rowntrees Randoms Foamies

* Exclusive to Asda, Rowntrees Randoms features strawberry & biscuit and vanilla & biscuit foamy cones

Original Press Release:

Feb. 28 -- Nestlé issued the following news release:

Nestlé Confectionery introduces four new variations of some of the nation’s favourite confectionery, including Neapolitan flavour Aero Melts and Munchies Cookie Dough Ice Cream Flavour.

* Nestlé has taken some of its best-loved brands – Aero, Milkybar, Munchies, and Rowntree's Randoms – and reimagined them with a nostalgic, ice cream twist

* The new range of sharing bags includes Neapolitan flavour Aero Melts, Raspberry Ripple flavour Milkybar Buttons, Cookie Dough Ice Cream flavour Munchies, and Ice Cream shaped Rowntree's Randoms Foamies

* It’s time to discover the Ice Cream inspired range, Aero, Munchies and Milkybar, and Rowntree's Randoms are available now at retailers nationwide

* To watch the launch video, featuring Jordan Banjo , click here(

With the UK preparing for brighter days, Nestlé has announced its new range for 2024: the latest sharing bag selection, inspired by popular Ice Cream flavours. Incorporating four of its best-loved brands – Aero, Munchies, Rowntree's Randoms and Milkybar – the reimagined classics will be given a fresh, nostalgic, ice cream twist.

Leading the chillingly good line up is Aero, with the all-new Aero Neapolitan Sharing Bag. Inspired by the classic flavour, the new bag contains bubbly milk chocolate, strawberry, and vanilla flavour melts, perfect for mixing and matching with friends.

Alongside Aero, the new range also includes the much-loved Munchies. The Munchies Cookie Dough Flavour Sharing Bag sees the brand’s traditional soft caramel and crispy biscuit filling replaced with a cookie dough flavour core and chocolate biscuit shell, creating a creamy and crunchy combination that is bound to be a crowd-pleaser!

Taking inspiration from a nostalgic flavour profile, Milkybar has also received a makeover. The creamy buttons have been given a Raspberry Ripple flavour twist to create the new Milkybar Raspberry Ripple Sharing Bag, filled with marbled white and pink raspberry flavour pieces.

Exclusive to Asda, Rowntree's iconic Randoms has also been reimagined. Featuring strawberry & biscuit and vanilla & biscuit flavour foamy Rowntree's Randoms Cones. It’s all the fun of an ice cream without the mess.

Cat Mews, Brand Manager at Nestlé UK & Ireland said: “We’re so excited to introduce our new Nestlé sharing bag range. Taking inspiration from those classic frozen flavours that we all know and love, we’ve developed some nostalgic taste combinations that chocolate fanatics will be sure to love.

“The new ice cream inspired range features deliciously flavoured products from four of our top sellers, Aero, Munchies, Rowntree's Randoms and Milkybar, and we can’t wait for people to try them!”

To celebrate the remix of Nestlé’s classic treats with nostalgic ice cream flavours, the brand has partnered with dancer and KISS FM host, Jordan Banjo , to release two ice cream van jingles, remixed with an invigoratingly fresh dance feel that’s sure to get toes tapping.

Shoppers can pick up the new range of flavours in supermarkets and retailers nationwide now. They are the perfect treat to share with friends and family

[Category: Food, Packaged Foods & Meats , New Offerings]

Source: Nestlé

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.