Nestle Brazil launches a special addition of its Prestigio Maxi 90-gram chocolate tablets; the addition features phrases expressing love and appreciation

December 18, 2023 (press release) –

Prestígio Maxi, a 90g chocolate tablet, has launched a special edition with affectionate messages. The special edition celebrates the tradition of sharing Prestígio as a form of compliment. The new packaging of Prestígio Maxi features phrases expressing love and appreciation. The Nestlé Prestígio line uses 100% sustainable and traceable cocoa from the Cocoa Plan. The new Prestígio Maxi edition will be available in October in supermarkets across Brazil .

Key Highlights:

* The special edition celebrates the tradition of sharing Prestígio as a form of compliment

* The new packaging of Prestígio Maxi features phrases expressing love and appreciation

* The Nestlé Prestígio line uses 100% sustainable and traceable cocoa from the Cocoa Plan

Original Press Release:

São Paulo, Dec. 12 -- Nestlé issued the following news release:

With four phrases in total, Prestígio® Maxi promises to be the ideal gift for special occasions, or simply to transform an ordinary day into an extraordinary moment.

Following consumer behavior, Prestígio®, one of Nestlé®'s most iconic chocolates, presents a special edition of Prestígio Maxi, a 90g tablet launched in last year. The special edition, available for a limited time across the country, celebrates a tradition that already takes place among the brand's audience: sharing Prestige as a form of praise, being part of a note full of affection and flavor.

What began as the name of a beloved chocolate became synonymous with affection, and many consumers began gifting Prestígio to friends and family as a tangible way to express their feelings. Responding to this gesture, the new Prestígio Maxi packaging features the phrases "Loving you is a Prestige", "Having you by my side is a Prestige", "Sharing moments with you is a Prestige", and "A small way of demonstrating my Prestige”.

“We are always looking to innovate and bring products that make sense to our audience, and we couldn't leave out the loving way in which many consumers have shared chocolate. So we decided to take this a step further with the Prestígio Maxi. We want people to feel embraced by the messages on the packaging and know that sharing a Prestige is more than sharing a chocolate; but rather a message of love and recognition”, highlights Gabriela Beligni , Candybars Marketing Manager at Nestlé.

The entire Prestígio® line has 100% sustainable and traceable cocoa from the Cocoa Plan, a global sustainability program from Nestlé® for the cocoa chain, focusing on sustainable production prioritizing the pillars: social, environmental and economic.

The launches can be found by consumers from October onwards, in the main supermarkets across the country.

About Nestlé

Nestlé has been operating in Brazil for over 100 years and continues to renew its commitment to society, as a mobilizing force that contributes to bringing nutrition and well-being to billions of people, creating an environment of inclusion and opportunity for thousands of Brazilians and being the most sustainable food producer in the country. The company employs more than 30 thousand people in Brazil and has 20 industrial units located in the states of São Paulo, Minas Gerais , Bahia , Pernambuco , Goiás , Rio de Janeiro , Rio Grande do Sul and Espírito Santo, in addition to nine distribution centers and more than 50 brokers (responsible for sales, promotions, merchandising, storage and distribution). Committed to good practices that go from the field to the consumer's table, the company has thousands of supplier producers participating in quality programs in the cocoa, coffee and milk chains, which guarantee sustainable production and bring modernity to the field. In addition, it maintains initiatives in factories such as minimizing the use of water and energy and reducing emissions, reforestation actions and continuous innovations in increasingly sustainable packaging. Nestlé Brasil is present in 99% of Brazilian homes, according to research carried out by Kantar Worldpanel.

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Source: Nestlé

[Category: Food, Packaged Foods & Meats ]

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