Nestle announces launch of its product range for Easter in the UK and Ireland; new and returning products include Quality Street Golden Collection Incredible Egg, Rowntree’s Randoms Incredible Egg, and KitKat Chunky Half and Half Giant Egg

Sample article from our Food & Beverage

February 16, 2024 (press release) –

Nestlé has released a range of new Easter eggs, including the Quality Street Golden Collection Incredible Egg and Rowntree’s Randoms Incredible Egg. Smarties Sea Splash Egg and KitKat Chunky Half and Half Giant Egg are also part of the lineup. KitKat Easter Egg Hunt pack, Smarties and Milkybar Easter egg hunt packs, After Eight Premium Egg, and Milkybar Mini Egg Block are available for Easter fun. All Nestlé Confectionery chocolate is made with 100% certified Rain Forest Alliance cocoa.

Key Highlights:

* The Quality Street Golden Collection Incredible Egg features fudge and caramel pieces in a milk chocolate caramel-flavored shell.

* Rowntree’s Randoms Incredible Egg combines marshmallow pieces and Rowntree’s fruity flavored sweets in a chocolate shell.

* Smarties Sea Splash Egg is a new Easter egg made of Smarties milk chocolate, with two packs of Sea Splash Smarties included.

Original Press Release:

Feb. 15 -- Nestlé issued the following news release:

Nestlé Confectionery shares its 2024 Easter line-up, bringing egg-citing new products and popular classics to shop shelves across the UK & Ireland .

New for 2024: Quality Street Golden Collection Incredible Egg, Rowntree’s Randoms Incredible Egg, Smarties Sea Splash Egg, KitKat Easter Egg Hunt

Starting off strong, Nestlé Confectionery has released two new Incredible Eggs for Easter to impress and delight chocolate fans.

The Quality Street Golden Collection Incredible Egg has already got Easter egg fans excited after an eagle-eyed shopper spotted it in B&M and posted it on social media, with one user commenting “I know what egg I want!”. The egg brings together delicious fudge and caramel pieces in a milk chocolate caramel-flavoured shell, accompanied by a pack of Quality Street caramel, fudge and toffees.

Additionally, joining the Incredible Egg line up is Rowntree’s Randoms. In a first for the brand, Rowntree’s will meet Nestlé chocolate to create a shell with marshmallow pieces and Rowntree’s fruity flavoured sweets creating a delicious one-of-a-kind Easter egg. Lucky recipients of this egg will also receive a sharing bag of Rowntree’s Randoms.

Smarties has got a new egg in town - Smarties Sea Splash. A beautiful Easter egg, showcasing the magic of what might go on under the sea. Made of Smarties milk chocolate, the egg also comes with two packs of Sea Splash Smarties, a cut out crafting activity, and a QR code unlocking a world of aquatic activities.

KitKat fans have plenty to look forward to this spring. For those who can’t pick a favourite, the KitKat Chunky Half and Half Giant Egg returns, with a shell made up of half milk chocolate and half white chocolate. Of course, there’s two KitKat Chunky options in the pack – KitKat Chunky and KitKat Chunky White.

KitKat Caramel Cookie Collision Incredible Egg is also back. Real cookie pieces sit in a milk chocolate shell and the pack comes with two KitKat Chunky Caramel bars and a bag of KitKat Cookie Dough flavour Mini Eggs – an exclusive treat that can only be found at Easter time and has been described by one chocolate fan on Instagram as “hands down the best Easter egg.”

Egg hunts continue to be part of the fun at Easter, and Nestlé Confectionery has three brands showing up for the game in 2024. New this year, is the KitKat Easter Egg Hunt pack, the pack contains eight milk chocolate Easter eggs made with signature KitKat crunchy wafer pieces, ready to be hidden away as part of an Easter Egg Hunt. Smarties and Milkybar also have Easter egg hunt packs to add to the fun.

For a premium experience, the After Eight Premium Egg returns, with a rich dark chocolate shell and a pack of signature After Eight mint chocolate thins.

If talk of Easter has given you a spring in your step, there are plenty of Easter treats to look out for. The Milkybar Mini Egg Block is back again, with mini crunchy milk chocolate eggs dotted inside a smooth white chocolate bar.

All Nestlé Confectionery chocolate is made using 100% certified Rain Forest Alliance cocoa.

Source: Nestlé

[Category: Food, Packaged Foods & Meats , New Offerings]

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