Nestlé hires 500 people over 60 years old to activate corporate promotion throughout Brazil

SAO PAULO , July 24, 2023 (press release) –

Nestlé hires 500 people over 60 years old for corporate promotion activation. The objective is to create career opportunities for different audiences. The action part “Nestlé Does Well Being Together” is part of a series of initiatives.

Original Press Release:

São Paulo, July 21 -- Nestlé issued the following news release:

- The initiative aims to create career opportunities for different audiences and reduce barriers to inclusion.

This week, 500 people over the age of 60 started a one-month temporary job at Nestlé partner supermarkets across the country as part of the corporate promotion “Nestlé Faz Bem Estar Junto ” . The goal is to create career opportunities for different audiences and reduce barriers to inclusion.

Initiatives like this began in 2019, when Nestlé promoted 60 job opportunities for people over 60 years of age to promote promotional products in supermarkets participating in the action in 11 Brazilian states. In 2022, 600 people over 60 years of age were hired to promote the promotional action “I won a Nestlé Year” at points of sale, in addition to promoting greater connection between consumers and the brand. As it has been a success in recent years, the initiative was repeated and the new people hired will continue to work in publicizing the campaign in partner stores this year.

“ I revived in this job. With each approach made, I have contact with different people. This is very good for us retirees and over 60 years old. We live in a country that has a huge range of older people who feel able to work. It is not because the person is 60 or 65 years old, as is my case, that they are no longer useful. We serve a lot and make it happen. We're still up for it. In my life, this job changed everything. I was coming from a difficult moment with a loss in the family and I needed a motivation. I needed something to say: I'm alive and I'm capable. This work came at the right time ”, says Eliene, 65 years old, who participated in the 2022 edition

.Over the last few years, we have had very positive experiences with actions aimed at people over 60 years of age. They are extremely committed, deliver good results and strongly connect with our consumers in the stores where they operate. For this edition, we brought lessons learned from last year and we intend to recruit and select those who present good performance for effective future opportunities at Nestlé ”, concludes Beatriz Reginato , director of Human Resources and Sales at Nestlé Brazil .

Corporate Promotion “ Nestlé is good to be together ”

The temporary hires are part of the “Nestlé Faz Bem Estar Junto” promotion, which began on June 26 . To participate, the consumer simply needs to purchase the participating Nestlé products and register the invoice on the website (link) or via whatsapp (11) 95682-4818 until August 31, 2023 , being able to compete for instant prizes of up to R$ 500 to R$ 1 million at the end of the campaign.

About Nestle

Nestlé has been operating in Brazil for over 100 years and continues to renew its commitment to society, as a mobilizing force that contributes to bringing nutrition and well-being to billions of people, creating an environment of inclusion and opportunity for thousands of Brazilians and being the most sustainable food producer in the country. The company employs more than 30 thousand people in Brazil and has 20 industrial units located in the states of São Paulo, Minas Gerais , Bahia , Pernambuco , Goiás , Rio de Janeiro , Rio Grande do Sul and Espírito Santo, in addition to nine distribution centers and more than 50 brokers (responsible for sales, promotions, merchandising, storage and distribution). Committed to good practices that go from the field to the consumer's table, the company has thousands of supplier producers participating in quality programs in the cocoa, coffee and milk chains, which guarantee sustainable production and bring modernity to the countryside. In addition, it maintains initiatives at the factories such as minimizing the use of water and energy and reducing emissions, reforestation actions and continuous innovations in increasingly sustainable packaging. Nestlé Brazil is present in 99% of Brazilian homes, according to research carried out by Kantar Worldpanel.

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Source: Nestlé

[Category: Food, Packaged Foods & Meats , Partnerships and Alliances]

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