Nestlé brands stand out in the Top of Mind 2023 award in Brazil

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SAO PAULO , November 6, 2023 (press release) –

Nestlé brands NINHO, Iogurte Grego, and Chocolates Nestlé were recognized as the most remembered brands by consumers in the categories of milk, yogurt, and Easter, respectively, at the 33rd edition of the Folha Top of Mind award. NINHO received its 14th victory in the milk category and was praised for its commitment to education and sustainable production. Chocolates Nestlé won the new Easter category and emphasized its dedication to delivering quality and sustainable products.

Key Highlights:

* Nestlé was awarded as the most remembered brand in the Easter category.

* Chocolates Nestlé has won 16 editions of the TOP OF MIND award in the chocolate category.

* Nestlé has been operating in Brazil for over 100 years and is committed to nutrition, well-being, and sustainability.

Original Press Release:

São Paulo, Nov. 3 -- Nestlé issued the following news release:

- NINHO ® wins the Top of Mind Award for the 14th consecutive time as the most remembered milk brand in the country; Greek and Easter yogurt lines are also among the winners

Nestlé was highlighted in the 33rd edition of the Folha Top of Mind award, carried out by the Datafolha institute for the newspaper Folha de S.Paulo . The result was announced this Tuesday (31) and recognized NINHO ® , Greek Yogurt and Nestlé Chocolates as the brands most remembered by consumers in the milk, yogurt and Easter categories, respectively. The 2023 edition took the opportunity to reinforce the company and its brands' commitment to education, in addition to research and innovation initiatives for the development of more sustainable production chains.

Being the biggest winner in the milk category since 2020 in the Top of Mind ranking, NINHO ® received yet another recognition, reaching 14 victories in the milk category. In 2023, the award helps to highlight the care of the product throughout its entire production chain, which goes from the farm to the arrival of the milk to the consumer, in addition to highlighting the brand's commitment to early childhood education in the country. “For NINHO ® , more than producing high-quality milk, it is increasingly important to be present and contribute to topics such as education and child development. This year, we entered into a partnership with Imagina C that provides playful education for children, with the intention of expanding its reach and taking the method to public schools in São Paulo, contributing to better training for little ones”, says the Marketing Director of Milks at Nestlé Brazil , Stephanie Arnesen .
Created by childhood sociologist Nayana Brettas, pedagogue Patrícia Montezano and Sinfonia Filmes, the Imagina C program offers a travel diary, a passport and rocket glasses, which help children see the world in different ways. Schools impacted by the program receive a playful environment kit, consisting of a rocket totem, eight illustrated rugs, a magical wall clock and a stamp. A mediator kit is also available, with a travel guide with the methodology and all activities to assist educators, so that teaching is carried out correctly, in accordance with the program.

Another highlight of the 2023 edition was the Easter category, inaugurated this year, which awarded Nestlé as the most remembered brand. Nestlé Chocolates won 16 editions of TOP OF MIND in the chocolate category, and being recognized on such an important seasonal date is a source of great pride, according to Mariana Marcussi, Marketing Director of Nestlé Chocolates. “Every year, we try to offer products at Easter that are already part of consumers’ lives, as well as innovations. For 2024, we have had the factory at full steam since July of this year, with the aim of delivering even more quality and indulgence in the next launches, evolving on the sustainability journey with sustainable cocoa to remain strong in the minds and hearts of our consumers”, he concludes. Marcussi.

At Easter 2023, six innovations were presented together with Garoto: Stuffed Alpino Box ; Milk Baton Easter Egg; KITKAT Dark Easter Egg; Extra creamy Alpine Easter Egg; Crunch Easter Egg, plus the return of the classic Easter Egg.

Available on the market since 2012, Nestlé Greek was awarded an unprecedented award in the Yogurt category. Nestlé was a pioneer in bringing the Greek yogurt line to Brazil , which is now part of consumers' lives. With 12 items in the portfolio, the brand is the category leader, according to Scanntech estimates. “With a new portfolio and products that follow European trends, with syrups and cookies, we are once again speaking as the number one brand in the category, with the consumer’s vote of confidence and the credibility of the DataFolha survey”, explains Tatiany Ernesto, Marketing Director at DPA Brazil.

About Nestlé

Nestlé has been operating in Brazil for over 100 years and continues to renew its commitment to society, as a mobilizing force that contributes to bringing nutrition and well-being to billions of people, creating an environment of inclusion and opportunity for thousands of Brazilians and be the most sustainable food producer in the country. The company employs more than 30 thousand people in Brazil and has 20 industrial units located in the states of São Paulo, Minas Gerais , Bahia , Pernambuco , Goiás , Rio de Janeiro , Rio Grande do Sul and Espírito Santo, in addition to nine distribution centers and more than 50 brokers (responsible for sales, promotions, merchandising, storage and distribution). Committed to good practices that go from the field to the consumer's table, the company has thousands of supplier producers participating in quality programs in the cocoa, coffee and milk chains, which guarantee sustainable production and bring modernity to the countryside. In addition, it maintains initiatives in factories such as minimizing the use of water and energy and reducing emissions, reforestation actions and continuous innovations in increasingly sustainable packaging. Nestlé Brasil is present in 99% of Brazilian homes, according to research carried out by Kantar Worldpanel.

Disclaimer: The Above Content is Auto-Translated

Source: Nestlé

[Category: Food, Packaged Foods & Meats , Big Data/Analytics]

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