FRANKFURT
,
June 13, 2023
(press release)
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NESCAFÉ's ready-to-drink range will be renewed from
Key Highlights: * NESCAFÉ is renewing its ready-to-drink iced coffee range and launching a new variant called "NESCAFÉ Type Latte Caramel" in
* The range will be available in an eye-catching, modern design in petrol stations, selected online shops and now also in traditional retail outlets. * The new variety combines a milky coffee taste with a fine caramel note and will be on the shelves together with three other variants. Original Press Release:
- New, modern branding of the chilled ready-to-drink varieties from NESCAFÉ from June in stores, at petrol stations and in selected online shops. - Simultaneous start for the new variant "NESCAFÉ Typ Latte Caramel". - All varieties in recyclable aluminum cans with legal deposit. - With 100 percent responsibly sourced coffee. Summer, sun, iced coffee: The ready-to-drink range from NESCAFÉ has been renewed and will be available from
Ice-cold coffee break with caramel flavor The new variety "NESCAFÉ Type Latte Caramel" combines a delicious milky coffee flavor with a fine caramel note. With the novelty, there are a total of four variants of NESCAFÉ on the shelves. The suggested retail price is
New packaging design Nestlé's leading coffee brand is one of the pioneers of the ready-to-drink category. It has held a strong position in the marketing of iced coffee for over 20 years, particularly in the impulse segment. The renewed range replaces the name "Xpress", will in future rely even more heavily on the brand name NESCAFÉ and make the coffee drinks an eye-catcher on the shelf. With the new brand image, NESCAFÉ wants to appeal more to the younger target group, which has a preference for milky-sweet coffee taste, preferably chilled and on the go. Responsibly sourced coffee and recyclable packaging NESCAFÉ packs the Ready to Drink range in recyclable aluminum cans with a legal deposit. The variants can be kept without refrigeration and thus offer a wide range of placement options. The included coffee comes from 100 percent responsible procurement from the sustainability program "Nescafé-Plan" . Disclaimer: The Above Content is Auto-Translated Source: Nestlé [Category: E-commerce/ E-retailing, Food & Staples Retailing, Regulatory and Legal]
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