Nescafe's ready-to-drink range will be renewed in Germany in petrol stations, selected online shops and traditional shops; company also launching new variant called 'Nescafe Type Latte Caramel' later this month

Sample article from our Food & Beverage

FRANKFURT , June 13, 2023 (press release) –

NESCAFÉ's ready-to-drink range will be renewed from June 2023 in petrol stations, in selected online shops and now also available in traditional shops. New variety 'NESCAFé Typ Latte Caramel' combines delicious milky coffee taste with a fine caramel note.

Key Highlights:

* NESCAFÉ is renewing its ready-to-drink iced coffee range and launching a new variant called "NESCAFÉ Type Latte Caramel" in June 2023 .

* The range will be available in an eye-catching, modern design in petrol stations, selected online shops and now also in traditional retail outlets.

* The new variety combines a milky coffee taste with a fine caramel note and will be on the shelves together with three other variants.

Original Press Release:

Frankfurt am Main, June 12 -- Nestlé issued the following news release:

- New, modern branding of the chilled ready-to-drink varieties from NESCAFÉ from June in stores, at petrol stations and in selected online shops.

- Simultaneous start for the new variant "NESCAFÉ Typ Latte Caramel".

- All varieties in recyclable aluminum cans with legal deposit.

- With 100 percent responsibly sourced coffee.

Summer, sun, iced coffee: The ready-to-drink range from NESCAFÉ has ​​been renewed and will be available from June 2023 in a striking, modern design at petrol stations, in selected online shops and now also in traditional retail outlets. At the same time, there is also a new variant on the shelves: “NESCAFÉ Type Latte Caramel”.

Ice-cold coffee break with caramel flavor

The new variety "NESCAFÉ Type Latte Caramel" combines a delicious milky coffee flavor with a fine caramel note. With the novelty, there are a total of four variants of NESCAFÉ on the shelves. The suggested retail price is 1.99 euros .

New packaging design

Nestlé's leading coffee brand is one of the pioneers of the ready-to-drink category. It has held a strong position in the marketing of iced coffee for over 20 years, particularly in the impulse segment. The renewed range replaces the name "Xpress", will in future rely even more heavily on the brand name NESCAFÉ and make the coffee drinks an eye-catcher on the shelf. With the new brand image, NESCAFÉ wants to appeal more to the younger target group, which has a preference for milky-sweet coffee taste, preferably chilled and on the go.

Responsibly sourced coffee and recyclable packaging

NESCAFÉ packs the Ready to Drink range in recyclable aluminum cans with a legal deposit. The variants can be kept without refrigeration and thus offer a wide range of placement options. The included coffee comes from 100 percent responsible procurement from the sustainability program "Nescafé-Plan" .

Disclaimer: The Above Content is Auto-Translated

Source: Nestlé

[Category: E-commerce/ E-retailing, Food & Staples Retailing, Regulatory and Legal]

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