April 12, 2024
(press release)
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Key Highlights: *
* The investment aims to enhance brewing and packaging capacity to support the growth of its brands * Madrí Excepcional is the fastest-growing major beer brand in the
Original Press Release:
The investment allows the company to grow its brewing and packaging capacity at a time when the continued strong performance of its brands requires enhanced capabilities, said
“This plan is an investment in our future, giving our people and our brands the tools to fulfil our potential in the
THE BIG PICTURE
* Madrí Excepcional was the country’s fastest-growing major beer brand in both volume and value sales in the fourth quarter of 2023 versus 2022, and is the second-largest above premium lager in the on-premise. * The smash hit recently launched in
ZOOM IN The £100 million plan includes investments to improve brewing capacity and packaging capabilities at
The Burton and Tadcaster breweries produce beer for
Additionally,
* It’s the latest in a series of multi-million-pound investments in
While the investment and infrastructure upgrades are expected to improve capabilities and make
*
THE BOTTOM LINE “This is a landmark moment in our history as we evolve to meet the demands of our growing portfolio and bring new innovations in the years ahead, while continuing to reduce the impact our business has on the environment,” Thomson said. [Category: Liquor, Wine & Beer, Beverage & Tobacco,
Source:
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