NEWARK, New Jersey
,
January 20, 2022
(press release)
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- M&M’S, a proud part of
M&M’S®, part of the
“M&M’S has long been committed to creating colorful fun for all, and this purpose serves as a more concrete commitment to what we’ve always believed as a brand: that everyone has the right to enjoy moments of happiness, and fun is the most powerful way to help people feel that they belong,” said
Studies[1] show our desire to belong is as strong as our desire to be loved, and that desire is common for all people irrespective of culture, race, ethnicity, geography, or location. M&M’S used this insight to create the M&M’S FUNd to track the brand’s impact on our mission, which will offer resources, mentorship, opportunities and financial support in the arts and entertainment space to help ensure people have access to experiences where everyone feels they belong. * A fresh, modern take on the looks of our beloved characters and more nuanced personalities to underscore the importance of self-expression and power of community through storytelling * An enhanced focus on the brand’s iconic color palette and the use of different shapes and sizes of M&M’S lentils across all touchpoints to prove that all together, we’re more fun * An added emphasis on the ampersand – a distinctive element within the M&M’S logo that serves to connect the two Ms –to demonstrate how the brand aims to bring people together * An updated tone of voice that is more inclusive, welcoming, and unifying, while remaining rooted in our signature jester wit and humor “We’re excited to reveal our new M&M’S brand look and feel, which fans will see come to life across all M&M’S touchpoints around the globe,” said
The new global commitment from M&M’S is just one of many actions being taken across
For more information about M&M’S new brand purpose and to see it come to life, fans can visit M&M'S on Facebook, Instagram, Twitter and follow along using #ForAllFunkind or visit us at MMS.com. ABOUT
For more than a century,
Across our diverse and expanding portfolio of confectionery, food and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. The Mars Compass, inspired by the Economics of Mutuality, is used to measure the company’s progress in service of its purpose; The world we want tomorrow starts with how we do business today. Footnote: [1] Maslow and the Motivation Hierarchy: Measuring Satisfaction of the Needs Source:
[Category: ESG, New Offerings]
This year, fans of the iconic M&M’S brand will also see changes in the brand’s look and feel as part of its evolution, each intended to reflect its new commitment:
For more information about Mars, please visit mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.
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