Kellogg to launch Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts in March, with nationwide rollout in April; release follows success of Eggo Frosted Maple Flavor Pop-Tarts brand mashup in 2021

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BATTLE CREEK, Michigan , February 23, 2023 (press release) –

Inspired by the signature apple-cinnamon cereal flavor, this latest Pop-Tarts® innovation will be available on shelves starting this spring.

Known for bringing fun flavors to its iconic toaster pastries, Pop-Tarts® is releasing its newest innovation, Apple Jacks® Frosted Apple Cinnamon Flavor Pop-Tarts.® Perfect any time of day for a crazy good snack or breakfast, this new toaster pastry adds the delicious Apple Jacks® taste to every bite of frosting, filling and golden crust.

Complete with green and orange-sprinkled frosting, Apple Jacks Pop-Tarts perfectly balance the warm cinnamon aroma and sweet apple flavor of the classic cereal to reinforce the apple-cinnalicious experience that has brought joy to breakfast-lovers for generations.

Following the success of Eggo® Frosted Maple Flavor Pop-Tarts®Opens in a new window released in 2021, this latest flavor drop continues to demonstrate the brand's ability to push the boundaries of flavor, turning popular brands into beloved toaster pastries.

"We know our fans love a brand mashup, so Pop-Tarts is continuing to provide new ways of enjoying the nostalgic flavors from our childhoods," says Heidi Ray, Senior Director of Marketing, Portable Wholesome Snacks. "With over 50 percent of Apple Jacks households also purchasing Pop-Tarts1, we believe this new flavor will bring families the best of both into one crazy good offering."  

Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts will begin hitting shelves this March with a full nationwide rollout in April. The flavor will be available in an 8-count box for an SRP of $3.84 and exclusively at Walmart in a 16-count box for an SRP of $5.02. For more information and to stay in-the-know on all things Pop-Tarts, follow Pop-Tarts on TikTokOpens in a new window, InstagramOpens in a new window, FacebookOpens in a new window and TwitterOpens in a new window

1 Nielsen

About Kellogg Company 
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2022 were over $15.3 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's™ Better DaysOpens in a new window PromiseESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.comOpens in a new window.  


SOURCE Kellogg Company

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