Kellogg, Meijer partner with The National Young Farmers Coalition to help fund honorariums for 12 Midwest farmers; coalition works to shift power to and equitably resource the next generation of working farmers, particularly farmers of color

Sample article from our Food & Beverage

BATTLE CREEK, Michigan , February 21, 2023 (press release) –

Companies to provide funding to National Young Farmers Coalition

Kellogg Company and Meijer are proud to announce a partnership with The National Young Farmers Coalition. The average age of the American farmer is 60-years old, and many are nearing retirement. Many young farmers do not come from farming families, which means they do not automatically transition to farmland that is turnkey and ready for them. It has been increasingly difficult for young farmers to buy land and create successful farms.

The National Young Farmers Coalition (Young Farmers) works to shift power to and equitably resource the next generation of working farmers, particularly farmers of color, by uplifting their stories and needs into policy.

Funding from Kellogg and Meijer will help cover honorariums for 12 Midwest farmers, including five from Michigan, who participate in Young Farmers Land Advocacy Fellowship as part of their 2023 Farm Bill platform called the One Million Acres for the Future campaign. This funding will support farmers in the fellowship to advocate for themselves in Washington, D.C., by providing travel for them to participate in regional gatherings.

Funds will also underwrite the creation of online and in-store consumer communications that share the partnership between Kellogg, Meijer and The National Young Farmers Coalition.

"Kellogg's™ Better Days is our promise to advance sustainable and equitable access to food, creating better days for 3 billion people by the end of 2030," says Amy Davis, VP, Sales Accounts, Kellogg Company. "By investing in young farmer leaders and supporting their advocacy, Kellogg and Meijer can help shape the future of farming in the Midwest for generations to come. As two Michigan based companies, this is particularly important, as Michigan is the second most agriculturally diverse state in the country."

"Meijer has a longstanding commitment to our local growers, many of which we've worked with for decades," said Don Sanderson, Meijer Chief Merchandising & Marketing Officer. "But with any good business, it's vital to create pathways for the next generation. This partnership with The National Young Farmers Coalition will help young farmers, especially young farmers of color, while ensuring a strong supply chain in the future."

According to Young Farmers, the biggest challenge young farmers face is access to land – particularly if they do not come from farming families. Improving access to financing for young farmers of color is also a problem that Young Farmers seeks to address through their advocacy and work with the United States Department of Agriculture (USDA).

Since 2019, Kellogg Company and Meijer have collaborated to support Midwest farmers. This investment builds upon the collaboration to help shape the future of farming for generations to come.

"We greatly appreciate the support from Kellogg and Meijer," says Payge Lindow, Michigan Organizer for Young Farmers. "Uplifting farmer voices into policy advocacy while building a strong community of young farmers to support one another along the way is crucial as farming transitions into the hands of these young farmers."

About Kellogg Company 
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2022 were over $15.3 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's Better DaysOpens in a new window Promise ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.comOpens in a new window.

About Meijer

Meijer is a Grand Rapids, Mich.-based retailer that operates 262 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the "one-stop shopping" concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.comOpens in a new window. Follow Meijer on Twitter in a new window and in a new window or become a fan at in a new window.

SOURCE Kellogg Company

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.