July 25, 2023
(press release)
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Jones Soda Co. intends to launch the first crossover special edition flavour release with both the Jones Soda and Mary Jones brands. The new hatch chile and lime soda will be available from both brands this year, marking the first dual special flavour release between Jones and Mary Jones -- an industry first in both categories. "Jones was the first mainstream non-alcohol consumer brand to crossover into the cannabis market with Mary Jones in 2022," said Bohb Blair, president emerging brands at Jones. "We're blazing the trail again with jointly releasing a special edition flavour across both markets with our new hatch chile and lime sodas." Mary Jones was the first cannabis product portfolio to leverage 25 years of a mass market -- established equity across brand, beverage, flavours and fans. The portfolio was initially launched in California with multiple formats offered in four of the most popular Jones Soda flavours. All Mary Jones products are created by the same ingenious flavour scientists who have made Jones famous for unexpected and bold soda releases for the most robust, delicious tasting products in the cannabis category. The Mary Jones brand has seen such enormous success in California, it has since announced plans for expansion into cannabis-legal Michigan, Washington and Nevada with additional markets to be announced in the future. Hatch chile and lime special release soda combines the bold flavours of smoky hatch chiles with a refreshing zing of lime. The cannabis infused Mary Jones products come in both 10-milligram single serving and 100 mg multiserving formats. Available now and all summer long throughout California dispensaries. "We have cannabis consumers and dispensaries in legal states from across the country contacting Mary Jones about our products," added David Knight, chief executive officer Jones Soda. "Our new hatch chile and lime is just the start of the incredible flavours we'll be bringing to the THC community." About Jones Soda Co. Jones Soda is a leading craft soda manufacturer with a subsidiary dedicated to cannabis products. The company markets and distributes premium craft sodas under the Jones Soda and Lemoncocco brands, and a variety of cannabis products under the Mary Jones brand. Jones's mainstream soda line is sold across North America in glass bottles, cans and on fountains through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Wash. Copyright © 2023 Canjex Publishing Ltd.
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