BEDMINSTER, New Jersey
,
June 5, 2024
(press release)
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Original Press Release:
To celebrate the brand’s first foray into organic pepperoni, the Applegate® brand is teaming up with Coyote Outdoor Living and Bob’s
APPLEGATE® pepperoni has gone organic. Building on its line of 100% natural[1] pepperoni,
Pepperoni fans can enjoy all the great flavors of APPLEGATE NATURALS® pepperoni, now in new, organic options. Great for pizza, subs, or simple snacking, both new products meet Applegate’s standards for organic meat: 100% natural1, USDA Organic, animals raised with no antibiotics ever and meat that is Applegate Humanely Raised[2]. Applegate is a primary player in the pepperoni and dry cured meat space as the #No. 1 brand in the natural/organic dry cured meat category, #No. 6 largest branded pepperoni in the total category, and #No. 1 largest pepperoni brand raised without antibiotics[3]. “With consumer demand for organic products outpacing the growth of meat raised without antibiotics, and no nationally-available organic pepperoni options, we could not ignore the clear opportunity to enter this category,” said Joseph O’Connor, President of Applegate. “As the country’s largest natural and organic meat brand, we had the resources, the desire and the access to develop a launch of this scale. We are so excited for pepperoni-loving Applegate fans to try both new products.” A study, commissioned by Applegate found that 66% of pizza lovers say that pepperoni is their favorite pizza topping, leading the company to team up with Coyote Outdoor Living and Bob’s
The Ultimate Pizza Giveaway launches on
APPLEGATE ORGANICS® Pork & Beef Uncured Pepperoni and APPLEGATE ORGANICS® Turkey Uncured Pepperoni are available now with an MSRP of
ABOUT
Founded in 1987,
Natural can mean many things, but to Applegate natural means our food is: From animals Applegate humanely raised without antibiotics, added hormones or growth promotants From animals fed a vegetarian or pasture-centered diet (our beef is 100 percent grass-fed) Free of added chemical nitrites, nitrates or phosphates Free of artificial ingredients or preservatives Applegate became a stand-alone subsidiary of
Footnotes: [1] Minimally processed. No artificial ingredients [2] The animals are 100% grass-fed or raised on vegetarian feed, provided environmental enrichments to promote natural behaviors and well-being, and provided ample space to grow. [3] NielsenIQ (52 w/e 4/13/24); SPINS (52 w/e 3/24/24) [4] NO PURCHASE NECESSARY TO ENTER OR
[Category: Paper/Forest Products, Food,
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